2020 Amazon Associates Commission Structure Change: The End of Easy Money & A Huge Opportunity for New DTC Brands

If you are in the publishing or affiliate space, you likely heard the news of Amazon once again slashing their affiliate commission structure, this time lowering their commission rates to between 1 and 4 % across all major categories, a significant decrease in revenue for many publishers in the midst of the coronavirus pandemic.

Gradually Then Suddenly

From This

To This (2017)

To This (2020)

At Least Buy Us Dinner First…

Marketers and publishers understand that difficult business decisions are sometimes necessary to ensure the sustainability of a company.

With this change Amazon has reduced their publisher spend by hundreds of millions of dollars, likely without a direct loss of revenue (in the short term) which will improve their bottom line and allow them to focus on their essential categories during the current unprecedented coronavirus pandemic and other businesses.

But to the tens of thousands of publishers, bloggers, and social media content creators that have grown accustomed to their Amazon commission checks, the swiftness and lack of notice of the changes sent a message loud and clear, one which many were suspecting and feeling for years:

We are Amazon, we dominate ecommerce, more than 80% of US household are Prime members, we don’t need you or care about your marginal contribution to our business.

History Repeats Itself

While this message may seem harsh, affiliates are used to it, as virtually every other large retailer has already made the same changes to diminish their affiliate commission rates years ago.

BestBuy’s Affiliate Program Rates (As of 5/25/2020)

The reason it hurts more with Amazon is they are the largest affiliate program in the world and for many years have offered the best rates on virtually any physical product, while also having the strongest brand and conversion rates of any online retailer.

Amazon Was Built On Affiliates

Affiliates were a key to making Amazon who they are today.

While Amazon was widely recognized by the traditional media and ad world for leveraging underpriced Google Ads, and were for a long period of time, the platform’s largest advertiser.

The fact their affiliates blanketed all transactional keyword SERP’s with recommendations to purchase from Amazon from “unbiased” organic results had an even greater effect in conditioning consumers to purchase, trust, and eventually go direct to Amazon when buying a product ;not to mention the SEO benefit of the billions of affiliate links to their website.

The Future of Amazon Associates Program

There will likely continue to be exclusive rate agreements with premium (and on-side recommendation) publishers, but we think the open public program terms will continue to diminish over the coming years. The decrease my not be to the commission percentage, but more so to how additional purchased items that aren’t linked to directly are treated.

Permanent Change or COVID Special Circumstance?

I think it’s permanent for the public facing problem, I do think that “premium” publishers like Meredith and New York Times as well as content providers they promote likely have a special arraignment where they receive higher rates.

More Players Competing for a Smaller Pie

There is less easy money in the system and more competent companies and individuals competing for transactional affiliate terms today than 3, 5, or 10 years ago.

The wide arbitrage that existed between the cost of capturing rankings for long tail transactional physical product keywords and Amazon’s affiliate program continues to close.

Still An Important Monetization Method, But Not the Only One

Overall the Amazon affiliate program is still competitive and is still likely the best option for many physical products and generic “top 10” lists when you factor in their conversion rates.

However the switching costs to other programs now is lower as the Amazon program is now more aligned with the market. The means account bans are less of a concern and other programs should be tested thoroughly before defaulting to Amazon.

Short Term Publisher Impacts

Across the board earnings of pure Amazon affiliate sites was around $140 per 1000 views, we are now seeing numbers down to ~$60/1000 views depending on the niche and the commission category they fall into.

While this is a drastic reduction for many, it can be offset when you consider “premium” ad networks can add an additional $15-$20/1000 views depending on the niche and advertising cycles and an email list or info products can become more a priority.

Additional impacts include:

  • Less Risky to acquire Amazon affiliate sites – lower affiliate switching costs.
  • More Negotiating and split testing retailers required.
  • More people entering and shifting to obvious non-Amazon affiliate verticals: sleep, CBD, VPN, online gaming, ect.
  • “Premium” publishers likely have a higher Amazon affiliate fee structure and can continue investing in affiliate content.
  • More affiliate shifting to course or guru model
  • Greater shift to other channels like podcasts and Youtube

Who Will Step Up to The Plate?

Affiliates are tired of Amazon and actively seeking other companies to promote who will treat them better and provide more attractive terms. This would be a great time for large retailers to create more aggressive programs, however we haven’t seen them capitalize on this.

This would be a great time for brands to reach out directly to sites ranking for transactional terms in their category to create custom deals and find win-win opportunities. Affiliate are receptive and brands benefit from not competing with funded startups in paid auction based acquisition channels like Facebook, Instagram, Adwords, ect.

At a minimum if you run a content site, definitely reach out to brands you are promoting to create custom relationships or even consider creating your own ecommerce brand if the margins are attractive.

Long Term Opportunities

  • Build owned ecommerce brands from content sites to promote
  • Leverage SEO skills gained to build a local services company, lead gen business, agency, SaSS, ect.
  • Increased willingness to target non transactional high volume terms for display ad revenue.
  • Build email list and info products.
  • Test other affiliate programs
  • Build direct relationships with brands – both hate being overly reliant on Amazon.

Digital Marketers Are Cockroaches

If you have been working on the internet for any length of time this is not your first rodeo. Algorithm changes, commission cuts, organic reach changes, penalties, changing consumer trends, and competition are always a very real treat to your livelihood. But every time dynamics shift, crafty individuals will find new opportunities and angles and pounce on them.

Optimistic About the Future

As the real world becomes secondary to the digital world and products/services continue to be commoditized, the ability to tell your story and capture consumer attention will become an increasingly appreciated skill.

I suspect the coming economic hardship will push trendy DTC brands to pursue more profitable and sustainable growth methods – a la affiliate.

Online and affiliate marketers with in-the-trenches experience will thrive.

Recently I heard a podcast episode “My First Million” where the guest talked about this early days slinging berries and dating offers as an affilate. The host of the show chimed in and said ex affiliates are some of the people they look to hire and are most undervalued in todays market as they actually understand how traffic and the internet work.

I completely agree, seeing behind the curtain of large corporate performance marketing companies with large well-known sites, there is really no secret sauce, and in many cases the emperor has no clothes.

Many solo and passionate part time affiliates have a better understanding of the landscape and the tactics to drive incremental revenue improvement than execs with MBA’s and Silicon Valley startup “growth marketers”.

The same skills to drive traffic and revenue for affiliate offers can be applied to almost any digital based business.

Once you realize this, the internet becomes your playground.

While the commissions cut will sting in the short term for many, it will push many to build stronger more sustainable businesses that will be much more valuable for the long term.

Framework for Choosing a Profitable Niche & Estimating Opportunity of a New Affiliate Site (and An Example You Can Steal)

One of the biggest pain points and mistakes I see beginners building affiliate sites making is in their niche selection process (or lack there of).

This is also arguably the most important part of the site building process as your niche in many ways determines the potential ceiling of earnings you can achieve.

There is lots of conflicting advice that is thrown around about suggesting you should follow your passion, build a general site, go super niche, find low competition ect.

The reality is there is no one right answer, basically anything can work, just comes due to personal preference, level of experience, goals, and ability to execute.

Personally I enjoy a more data driven approach that that boils down to a 7 step framework that can be applied to any search opportunity.

  1. Identify potential niche opportunity
  2. Size the Market Opportunity & Ability to Monetize
  3. Level of sophistication of the current players (competition analysis)
  4. Benchmark earnings estimates of current players in the space.
  5. Transactional Keyword Mapping
  6. Budgeting Your Project Cost
  7. Handicapping Your EV and Odds of Success

Content Sites: More Arbitrage Than Startup

The strategy I believe is most effective can be summarized as reverse engineering (ie. copying what works).

What makes content sites unique to other business models is the predictability of outcome and ability to size the opportunity.

It’s what attracted me to the space in the first place, you don’t need a novel idea to start a business and make money, just the ability to execute and capture transactional SERP rankings.

Generally you can look at any search opportunity and estimate an earnings range of outcomes you are likely to achieve if you enter the space. Sure you may over or undershoot slightly and monetization methods can change/algorithm shifts occur, but this is not the type of business where you will 100x your expectations or fail due to lack of “product/market” fit.

These opportunities can be viewed as an arbitrage where the organic traffic for particular terms can be monetized and results in a direct revenue per visitor amount (typically $.10 – $1.00+ for transactional terms), so if you gain ranking positions and gather a higher organic traffic value than the cost of content to create – you have a profitable (and sellable) business.

1. Identifying an Interesting Niche Opportunity

In this initial stage you are just looking for opportunities that you may want to create a niche media project around and pursue.

This is a vital step as it determines how valuable your traffic is and will decide how easily and effectively you are be able to monetize.

Ex. You can build a site about fish tanks or ant farming to 100k+ visitors, but you may get there and be disappointed to realize that a personal finance site with 2k visitors is more profitable.

Ways to brainstorm ideas include:

  • Requesting prospectuses from online business brokers for what’s on the market currently.
  • Looking at fast growing businesses on the inc 5000 list to see trends in industries experiencing a lot of growth.
  • Be curious, click on FB, Taboola, Outbrain type ads to see the type of products being promoted
  • Looking at industries or products on where there are many high paying affiliate offers available on sources like MaxBounty or OfferVault.
  • Be curious as you are surfing the web and using analysis tools on sites you stumble across in your day to day life.

Can’t Think of a Niche, But Want one with $1M+/yr potential? Try one of these:

  • Sleep
  • iGaming (Gambling/Online Casino)
  • Forex
  • Home Security
  • Moving
  • Insurance
  • Personal Finance
  • Dating
  • Pharma
  • SMB Software
  • Digital Marketing
  • Merchant Services
  • Background Checks
  • Credit Repair/Debt Products
  • Hosting
  • Auto
  • Tools
  • Senior Housing/Care
  • Rehab
  • Jewelry/Engagement Rings
  • Supplements
  • Beauty
  • Lead Gen (Legal, Medical, Dental, Roofing, HVAC, Pest Control, Internet, Phone, ect)

2. Evaluate Commercial/Monetization Opportunity

Look at some of the sites around the space and find out how they are making money and roughly how much. Are the sites owned by large companies? How long have they been around? How many pages?

Is everyone dependent on a single program? Are there multiple programs? Is affiliate an important growth channel for companies in the space? Do they value and understand it?

3. Transactional Keyword/Site Mapping

Use Ahrefs, Screaming Frog, or “site:” to get a complete look at the terms sites are targeting and an idea of all the target keywords that is driving revenue. Pull data for competitor sites and aggregate all keywords to get a better idea of all the keywords in the space that are available and can drive significant revenue.

Determining RPV for a single transactional term using the following metrics:

  • Search Volume
  • Clicks
  • CTR
  • ClickOuts
  • CR
  • Commission $

Typically transactional keywords can be broken down into 5 categories: Best, Comparison, Review, Coupon, and other.

Best

Best keywords have high commercial intent and revolve around users trying to find the “best” product in a particular category. Terms used in keyword phrases include “best”, “top”, “safest”, “most comfortable”, “Cheapest”, ect.

Comparison

Comparison terms compare two (or more) individual product offerings. These phrases typically include the terms “vs”, “comparison”, or “alternatives”

Review

Review terms revolve around individual product or product type reviews. These phrases typically include the terms “review”, “buyer’s guide” or similar keywords.

Coupon

Coupon terms are generally the highest intent affiliate terms as the search generally occurs as the user has already decided to make a purchase. Because of this many brands don’t work with coupon players or they offer an alternative commission structure. Coupon keyword terms generally contain the terms “promo”, “Coupon”, “Voucher”, “Discount”, or similar terminology. This space has been heavily impacted by browser extensions like Honey and white label affiliate providers.

Other

Other terms that can have strong commercial intent vary by industry. Typically they can be location based ie. “phone providers in San Francisco” or how-to where a product is required to solve the user’s problem ie. “how to start a blog”.

4. Evaluate the Level of Sophistication of Current Players

Using Ahrefs and WebArchive, learn about your potential competition. Are they large public companies? Is there a sophisticated team behind them? Do they operate other sites in the niche also?

Many people are scared away when they see big players in the space, this is not always a bad thing, it generally means there is a lot of opportunity.

On the flip side it’s important to be self aware, if you are looking to treat your affiliate site as a hobby side project and there are only a few transactional terms in the space that are dominated on pages 1/2/3 with corporate owned properties – you may want to focus on other channels (like YouTube or Podcasts) where individual/personality driven content has an edge over corporates.

5. Benchmark Earning of Current Players

Instead of fearing competition because there are multiple large players in the space already. View it as a proof of concept that the niche is viable enough to support multiple large properties.

While you can find a way to make money in essentially any industry, some have a much larger pie overall.

For example, there are dozens of personal finance/credit cards sites doing hundreds of thousands a year + in affiliate, but maybe only 1 or two about ant farming (if that).

Based on Ahrefs rankings of transactional terms and knowledge of industry commissions and conversion rates, it’s not too difficult to get a rough idea of how much a site is earning.

An important data point to consider is not only how much sites are earning, but how many there are and the volume distribution among them.

6. Project Cost Estimate

Look through you list of mapped keywords, how many pages much you create to target and rank for the highest value terms?

What type of lnikbuilding must be done to be competitive in the space. Are you ok with a cookie cutter design or will you work with a designer to build out a custom site.

Content Editing costs? ect.

Essentially you are trying to discover the minimum you can spend to flesh out an idea and have a shot at seeing if it is successful enough to continue investing in.

7. Handicapping Your EV and Odds of Success

If you’ve played poker you are probably familiar with the idea of “Expected Value” or EV. Basically this is how you can determine the statistically-weighted outcome of an event and then can determine how much you are willing to spend to realize the outcome.

Ex. If a coin flip landing on heads results in $1mm, the EV is $500k so it would be worth spending $499k to flip the coin.

Similar to poker, there is randomness and noise created by the algorithm, but over time if you do the right things constantly you can have an edge and make consistent returns.

But unlike poker where the cash you can win is zero sum from other players, the value gained from the zero sum organic traffic available is *mostly* independent from the amount spent by website owners trying to acquire those rankings.

Many “gurus” selling a course or shilling Bluehost for affiliate fees will not tell you this, but sites do not predictably grow and succeed 100% of the time.

Especially in recent years, there have been tremendous algorithm shifts where even some of the most high quality sites have been negatively effected, even if they avoided grey hat tactics.

For affiliate sites you can look at all the other sites in the niche and get a idea of potential opportunity in the best case, middle case, and worse case scenarios. Then you can handicap the likelihood of each outcome and add a multiple based on your skill level to see if the opportunity is worth pursuing.

Some would argue it has limited value due to the uncertainty of outcomes and impact of your ability to execute against an opportunity.

I agree that is definitely not a perfect model, but I think it can to useful to demonstrate just how much upside there is with many of these affiliate sites with minimal downside if you can keep your costs low and execute effectively.

When you factor in the digital marketing skills and management skills you gain that can be leveraged into other business or even used to get a job in the industry I still believe building affiliate sites is a great bet for many.

Real World Example: Home Security

Ok, great you understand the framework, but let’s look at a concrete example to see how it can be applied in a real world scenario.

Identify Niche Opportunity

While scrolling through MaxBounty offers I stumbled across a few high ticket home security offers that caught by eye:

  • $320/lead for Deep Sentinel Security
  • $80/lead for BestCompany.com Home Security

Seems like home security will be a growing trend and concern for Americans as the world becomes more uncertain and violent attacks are publicized prominently across TV channels.

It’s also a high LTV recurring subscription product offering, so each new customer is very valuable to home security companies.

It has a reputation for being a very sales driven industry (lots of aggressive mormon door-to-door sales) with little true differentiation between product brands.

Also based on previous affiliate experience, I’m aware this is a popular space for bigger players so there is likely significant revenue opportunity.

Also since BestCompany is an affiliate themselves, this shows there is a strong market for clicks and leads in the space and there should be no issues monetizing the traffic if you are able to achieve rankings in this area.

Evaluate Commercial/Monetization Opportunity

We already kind of touched on this in the first section, but I did some more research on the space and found multiple CPA opportunities with leading providers that pay in the $200-$400 range per sale and $40-$100 per call. Since these are the public rates, if you achieve sizable volume you can likely negotiate an even more favorable private deal.

It’s also interesting to see many of these sales are converted over the phone, so it’s important you find an affiliate partner you can trust to accurately report sales and convert a high percentage of customers.

Transactional Keyword Mapping

Next I began to dive into the the SERPs and look that structure of existing players to get an idea of the most valuable terms in the space.

At this stage it doesn’t have to be completely comprehensive but it can give you a good idea of the number of keywords that drive significant value in the space and the distribution among them to later be an indicator for the number of transactional pages you will want to produce.

Here’s an example of what I found for core transactional home security terms

2 quick notes on this:

  1. I didn’t include every individual product review or comparison term, although I think it would be wise to target every variation as commission is high enough to cover multiple article costs with a single sale.
  2. Generally I’d try to break down click opportunity from the overall search volume number, but I just kept the basic number as a traffic potential estimate to make up for related terms a page targeting the main keyword can also rank for.
wdt_ID Type Term Search Volume CTR ClickOuts Converison Rate Conversions CPA Commission ($) Monthly Earnings Potential EST RPV
1 Best Best Home Security Systems 30.000 40% 12.000 5% 600 $ 200.00 $ 120,000.00 $ 4.00
2 Best Best DIY Home Security System 4.100 40% 1.640 5% 82 $ 200.00 $ 16,400.00 $ 4.00
3 Best Best Self Monitored Home Security System 2.200 40% 880 5% 44 $ 200.00 $ 8,800.00 $ 4.00
4 Best Best Wireless Home Security Systems 2.100 40% 840 5% 42 $ 200.00 $ 8,400.00 $ 4.00
5 Best Best Smart Home Security System 800 40% 320 5% 16 $ 200.00 $ 3,200.00 $ 4.00
6 Best Best Security System for Apartments/Renters 200 40% 80 5% 4 $ 200.00 $ 800.00 $ 4.00
7 Best Best Security System for Businesses 200 40% 80 5% 4 $ 200.00 $ 800.00 $ 4.00
8 Best Best Security Systems With No Monthly Fees 100 40% 40 5% 2 $ 200.00 $ 400.00 $ 4.00
9 Best Best Home Security Camera 8.500 40% 3.400 5% 170 $ 200.00 $ 34,000.00 $ 4.00
10 Best Best Outdoor Home Security Cameras 400 40% 160 5% 8 $ 200.00 $ 1,600.00 $ 4.00

Eventually once you build up enough authority in the space you could also expand to tangentially related areas like Medical Alert Systems, VPN, identity theft protection, Bluetooth trackers, video doorbells, smart home devices, ect – so the opportunity is actually much, much larger.

Evaluate the Level of Sophistication of Current Players

Once you have an idea of distribution of keywords that drive revenue for the space – I like to do a deep dive into who is currently winning in the space. Quickly found 20 that seemed to be some of the biggest, but there are dozens more out there.

Will eventually do a deep dive on the space in a similar depth and format to the sleep/mattress affiliate landscape breakdown.

wdt_ID Site Ownership # of pages Traffic EST Earnings/mo
1 ConsumerAffairs.com general affiliate company 75600 5.752.034 n/a
2 Usnews.com corporate 2.89mm 31.754.416 n/a
3 Pcmag.com corporate 553000 14.095.076 n/a
4 Cnet.com corporate 4770000 50.546.742 n/a
5 Businessinsider.com corporate 3870000 45.148.196 n/a
6 Reviews.org ClearLink 2010 1.137.753 $ 796,427.10
7 Safewise.com ClearLink 2020 527.483 $ 369,238.10
8 Safety.com Red Ventures 781 482.711 $ 337,897.70
9 CreditDonkey.com n/a 5960 361.238 $ 252,866.60
10 BestCompany.com general affiliate company 13200 249.564 $ 174,694.80

Notes on the players currently in the space:

  • Corporate affiliate media players Red Ventures, Clearlink, Centerfield all active in the space. Says that this is a vertical with millions if not tens of millions in yearly affiliate commission opportunity.
  • Very sophisticated and experienced independent affiliate operators, but also some smaller anonymous affiliate sites doing well.
  • Large media (USnews especially) making a serious dent in the space.

Benchmark earnings estimates of current players in the space.

Haven’t worked in this vertical before, but (based on the quick research above) would estimate the distribution looks something like this…

Number of SitesOrganic Affiliate Revenue/yr
3$1.5mm+
8$250k – $1.5mm
15$50k – $250k
20$5k – $50k

Even if these number are off, it’s a good representation of how I think about a vertical and the distribution of earning potential.

Budgeting Your Project Cost

Ok so now you have an idea of the affiliate opportunity of a niche, how much will it cost for you to compete in a meaningful way?

Based on the number of transactional terms you mapped out earlier, you should be able to have a rough idea of the size of site and number of transaction terms that are worth targeting.

Depending on your skill set and how much you are able to work on the project will impact how much you will allocate for each bucket.

Below is an example of what I estimate it would cost me to create a high quality site in the home security space to the point where I would know if it’s worth continuing to invest in.

BucketEST Cost
Domain (You may want to test a few) $                              2,000.00
Links/Campaigns $                              5,000.00
Content (150 money + 100 supporting) $                            17,500.00
Editors $                              1,500.00
Designers $                              1,000.00
Products + Photos + Videos $                              5,000.00
Total $                            32,000.00

Handicapping Your EV and Odds of Success

Based on this rough EV calculation, there is tremendous upside in the home security space and it would be worth spending ~30k (per the budgeting step) to realize the outcome.

Likelihood Total Site Earnings after 36 MonthsAsset Value after 36 MonthsTotal EV
1%$2,000,000 $3,000,000 $5,000,000
9%$500,000 $1,000,000 $1,500,000
10%$100,000 $250,000 $350,000
15%$50,000 $70,000 $120,000
20%$25,000 $30,000 $55,000
25%$10,000 $25,000 $35,000
20%<$10000$10,000 $15,000
Weighted EV$260,750
Ability to Execute Multiplier (0 – 2)1
Your EV$260,750

Note: While I’m all about analysis and assessing market opportunities – eventually you will have to recognize that you will never have complete information and you need to take action.

Thoughts on this framework and model? Do you think it’s a useful way of sizing niche opportunity or an unnecessary formality that overcomplicates things? Would love to hear feedback from either direction.

The Definitive Guide to the Online Business Brokerage Market in 2020 (And Where to Buy Affiliate Sites)

As the popularity (and hype) around content based affiliate businesses has grown in the past few years, so has the brokerage ecosystem offering sites for sale and allowing site owners at all levels to exit.

Factors to Consider When Choosing a Broker

Success Fee/Commission Structure

Most of the brokers operate on a model where a success fee is paid as a percentage of the site sale when it is successfully sold and transferred. Percentages can range from 7.5% – 20% depending on your business type, size, and particular broker. It’s important to remember that everything is negotiable, so don’t be afraid to ask for a more favorable rate or be willing to talk to multiple brokers before committing to an exclusive agreement.

Buyer Pool

Many brokerages will have established connections with large email lists of interested buyers who have the funds and are actively looking to acquire sites of various sizes.

Valuation & Multiples

Most brokers have a value model where they will suggest the price to list your business as. Remember, as with the success fees, everything is negotiable and it doesn’t hurt to ask for a higher valuation or shop your business around to multiple brokers to get an idea of different valuations.

Level of Exposure & Confidentiality During the Sales Process

Different brokers handle this differently with various levels of public information on the sites for sale. The most common requires an NDA before the full prospectus being sent. This is an important point to consider if you are trying to keep the sale of the business quiet from current employees and customers or if your business is driven by a few keywords or other arbitrage (most content sites) that could be replicated and see declining revenue with increased competition.

Escrow & Transitional Tasks

Many brokers will have relationships with attorneys which can handle escrow and others use services like Escrow.com. It’s important to understand and trust the escrow method the broker uses to prevent any difficulties is problems arise during the transition period.

Some brokers also have a team of VA’s that can help with switching affiliate links and other tasks for transferring a site post sale. However, it’s important to note that no one will be incentivized as much as you to get the deal finalized, so you may want to dedicate your own VA’s and resources to expedite this process.

Deal Sizes

Most of these brokerages have a sweet spot where they have both a large buyer pool and deals in a certain price range. Generally most of the brokerages on this list operate in the <$5 million dollar range, with a few exceptions.

Factors to Consider When Evaluating a Buyer

Offer/Ability to Close

Many buyers will misrepresent their financial situation or say they have the funds ready for purchase, but in reality they only begin passing the hat to raise funds after locking down an LOI.

Some groups will try to tie you up with an LOI only to try to tire kick or decrease their ask near the end as interest from other parties has cooled.

It is very rare to see legitimate private equity firms at these deal sizes, although this term is thrown around a lot and gets sellers excited. Be skeptical.

Level of Sophistication

This is an important factor to consider the amount of post sale guidance that will be requested by the buyer. Generally it’s much smoother sell to a competent, experienced operator in the space.

Plans With the Site Post Sale

Depending how much time you spent on your business and the level of attachment you have with it, you may be invested in the continued success of the project that you can reference and proudly talk about in the future.

Also if you have a team in place, you may want to look for a buyer that will retain them and continue to provide opportunities to work and grow.

Notes for Buyers

When working with a few brokers on this list and entertaining buyer calls, I noticed the majority of buyer fell at either end of the extremes.

  1. Very experienced SEO’s and online marketers who deeply understand the space looking for strategic opportunities where they can add value through SEO, CRO, or better affiliate relationships.
  2. Older professionals with significant savings and experience, but didn’t really understand the nuances (and sometimes risks!) of content sites and their reliance on Google.

I do truly believe that content sites and other online businesses can be a great place to generate significant returns that are unheard of in the traditional investment world.

But it’s important to emphasize the complete platform dependance many of these businesses have on ever-changing algorithms and the terms & conditions of the largest tech giants which can (and frequently do) decimate or significant reduce the value of a business overnight.

If you do not completely understand all the levers that influence the asset you are purchasing (especially if using an SBA loan of other financing structure) you are putting your financial future in significant risk.

Caveat Emptor.

Online Business Brokers in the Market Today

Flippa

Traditionally a marketplace for websites Flippa has been around the longest and is typically the most well know place to look when buying an online business. Sites can be purchased for as low as a few hundred dollars, however there is very little vetting in place to verify financials and traffic so there are many, many scams and fraudulent behavior that occurs by sellers.

EmpireFlippers

One step up from Flippa with lots of content sites in the $50k-$2mm range, Empire Flippers verifies the financials so there are fewer outright scams. However, there are definitely still some lower quality sites listed there, so it’s important to conduct proper due diligence and fully understand what you are getting into if making a purchase.

EmpireFlippers has a large buyer list for smaller content sites and they assist with the site transfer and changing of affiliate links. (Although we recommend handling this yourself to make sure there are no errors and it’s completed in a timely manner.)

One unique point about EmpireFlippers is that they require a cash deposit to view the URL and details of their listings to deter copycats. However they allow frequent buyers to view all listings for free and we’ve seen some of their listing information circulated on forums.

They also routinely act as the escrow agent for the transaction. Some people see this as a red flag, but you can always request to use an attorney or other escrow service to ease concerns.

FEInterntional

FEI plays in a similar market to EmpireFlippers, with a slightly more buttoned up image and staff.

QuietlightBrokerage

Another digital first brokerage that handles slightly larger deals. Great content marketing initiatives with their podcast and blog with prospectuses available after a general NDA is signed.

DigitalExits

A moderate sized brokerage that offers a range of businesses from content, SaaS, ecommerce, agencies, and job boards for sales usually up ~$10 million dollar asking prices.

DigitalAcqusitions

A smaller brokerage that sends periodic emails when deals become available. They offer content, ecommerce, SaaS, and even digital agencies for sale occasionally.

Website Closers

A large catalog of deals available, some reaching the higher end of a few million in EBITDA.

Acquisitions Direct

An impressive catalog of online business listings featuring multiple monetization models.

Acquisition Station

A smaller brokerage that focuses on small online businesses, while it doesn’t have the largest selection or broker the most volume on this list, good opportunities periodically arise so it’s worth getting on their list/checking them out.

AlphaInvestors/Investors.Club

This is a new model that emerging, apparently offering to broker deals for no success fee from the sale price, instead the buyer pool pays a recurring monthly fee to have access to the deals.

Flipping Websites Facebook Group

Recently acquired by the AlphaInvestors group, this Facebook allows users to sell content sites directly to one another without fees or brokers.

Latona’s

Started as a premium domain brokerage, Latona’s now offers a variety of online business for sale. Good mix of a variety of business types.

The FBA Broker

A specialty broker that deals with FBA businesses only. While the focus of this site is mainly affiliate driven content business, FBA companies can be an excellent addition to a portfolio of content sites if you are able to leverage the traffic of the content portfolio to boost sales and rankings of the FBA products.

Website Properties

Large variety of online businesses available.

BizBuySell

This is a large directory style site where numerous brokers syndicate deals and offers to reach a larger audience. Although there are mainly offline deals listed, we have noticed a growing trend of online businesses for sale. Some even being listed directly by the sell which can provide for some underpriced opportunities for savey buyers.

FoundersIB

This is more of an investment bank than many of the marketplace style options on this list, but they have been involved with multiple content deals (mostly finance) in the mid 7 figure + range to holding companies and public media players.

HL.com (Houlihan Lokey)

More of a legitimate investment bank that works on transactions in the hundreds of millions or billion dollar range. If you have a business in this range you likely have a board and existing banking relations so you probably don’t need this article to give you advice.

Domain Trust Arbitrage: How Affiliates Can Buy Trust, Increased Conversion Rates, & Higher Valuations Through Domain Name Selection

Affiliate Marketing Domain Name Increases Conversion

Performance marketing is a game of finding and exploiting underpriced attention and extracting more value from a traffic source (especially when running paid campaigns) than your competitors .

One opportunity I don’t see mentioned enough in affiliate circles is the impact of a domain name and TLD on a users perception, trust, conversion rate, and eventually the sales multiple of your business.

We are not talking about the historic link equity value of expired or auction domains that can increase rankings, but the intrinsic trust that the specific combination of letters, numbers, and extension invoke in users.

Potential Benefits of Choosing the Right Domain Name for Affiliate Marketing

Increased Conversion Rates

This one is pretty straightforward, you are going to be more likely to trust the advice and recommendation of site with an authoritative sounding name. How much? Depends on the niche, name, specific competitors, and target audience.

Increased Memorability & Brandability

If your domain is besttop10casinopromo2018.biz it will be much more difficult to build a memorable brand than if your domain is Tuck.com, TheWirecutter.com, Reviews.com, ect.

Direct Type-In Traffic

Some names come with the benefit of direct type in traffic either by users curious what’s on the site or interested in a product/service related to the name or by a typo of being closely related to another brand.

This has decreased substantially and is not a huge channel today, but worth mentioning.

Effectiveness Multiplier for Offline Channels or Verbal Mentions

If you ever grow to the size where you can begin to experiment with outdoor, radio, TV, or other advertising methods a powerful domain will ability the brand message and will be easy to remember and find on desktop or mobile phone.

Ego/ Flex of Being Proud of Your Site

Some people may not understand this, but when I’m building a site on a great domain I get much more pride when it performs well. It makes what I’m doing feel more “legitimate” and makes me more willing to share the assets I own with others. It can also help with the motivation to build it into a truly great site.

Increase Outreach Effectiveness

When performing outreach for link building prospectives site will be more willing to link to you if you site looks professional and is built on a strong domain.

On the flip side, potential advertisers are more willing to work with high quality sites built on strong domains which can improve your chances of securing exclusive agreements or custom commission structures.

Great Recruiting Tool

If you ever looking to build a team, a great domain makes your project appear more successful, important, and valueable to work for.

Increased SERP & PPC CTRs

When consumers see trustworthy, relevant, and familiar domains in the SERPs or PPC ad spots they are more likely to click.

Note: Google has been experimenting with hiding the domain and TLD in the SERPs, so this might not be a factor in a few years.

Halo Effect that Can Result in Higher Valuations

When looking to sell you business, a strong domain may directly be added to the value of the sale, or the perception it provides can add a healthy increase in monthly multiple and more than cover the initial cost of purchase.

Ok great, you see the benefits a great domain can have for affiliates, but what are the specific levers where this value can be captured?

Levers of Opportunity for Affiliates to Consider When Choosing a Domain Name

Exploit the IP of Existing Organizations (Without Getting Sued)

If you can include non trademarked words or phases that can leverage trust from an existing brand to your domain this can be a great opportunity.

Great examples of this include:

  • ConsumerAffairs.com
  • ConsumersAdvocate.org
  • DMV.org
  • StateRegistration.org
  • StateRecords.org
  • vehiclehistory.com

Leverage TLD Brand Equity

You can’t go wrong with .com, but I believe that .org can be even more interesting for affiliates.

The .Org extension has built up trust and authority over the last decades as the TLD for non profits, unbiased research groups, and other trustworthy sources. Millions if not billions of dollars have gone into traditional advertising channels to help solidify this belief.

Many web users even believe that .Org domains can only be used by non profits and public interest organizations, so they let their guard down a little with browsing a .org and are more likely to trust recommendations at face value.

Bit by bit as general web users encounter untrustworthy .orgs, they become more skeptical and this trust in the TLD will erodes over time, but currently I believe it is still strong and worth much, much more to affiliates than the $10/year renewal cost.

While I do think that the sale of the tld to private equity will result in higher prices, I believe that the true intangible value of the trust in .org can be worth thousands or even millions (ex. ConsumersAdvocate.org) to affiliates if utilized correctly with the right domain.

In addition, premium .org domains typically sell for a small fraction of their .com counterpart, so some pretty amazing names can be found for reasonable prices in this extension (Clearlink has some great .ORGs to look to for inspiration).

Great examples of this include:

  • Reviews.org
  • Alarms.org
  • Security.org
  • SafeHome.org
  • BackgroundChecks.org

Flex With Strong 1 Word Dictionary Names

Many casual users consciously or subconsciously respect and trust strong one word domains. The largest and most loved brands typically have an online presence that includes a premium domain and if you have a name that appears similar, users will think of you as comparable.

To marketers and savey internet users who understand the scarcity and value of one word .COM and .ORG domains, using them for an affiliate site conveys a level of quality, seriousness, and professionalism of the site.

Example: Tuck.com vs TheSleepJudge.com – both successful but don’t appear to be in the same league when only looking at the domain

What is a Reasonable Price to Pay for a Domain Name for an Affiliate Project?

This is a tough question to answer as the domain aftermarket is extremely illiquid and there no textbook way to value them. I can see a use case for spending up to $100k for a great domain for a strictly affiliate project if the potential earning opportunity is the niche can be covered by the value multiple increase the name provides when sold, and if the majority of the value can be retained if the name is resold.

Generally I think the sweet spot is <$25k as many extremely strong names (especially .ORGs) can be found at auction, domainer forums, marketplaces in that range and if site makes even a few thousand a month, the investment in the name will likely payoff in the sales price of the site.

Note: If you invest in a truly great name, it is an asset can still has value and can be sold even if your affiliate project fails.

Opportunity to improve a businesses through redirection to a more Powerful Domain

This is an interesting opportunity that I predict more website owners will begin to capitalize on in the coming years, especially those with large budgets. By redirecting a high performing site on a subpar domain to a much higher quality one, you can add all the benefits of a premium domain to an already successful traffic engine.

Sure there is always a risk when redirecting, however if the new name is fresh and doesn’t have much previous history this risk is greatly minimized.

Not Sure Which Domain to Choose for An Affiliate Site?

At the end of the day, for 99% of cases, especially with purely SEO driven affiliate sites, the name you choose wouldn’t make or break you. If you are just starting out it’s fine to just hand register a name you like and get rolling.

Heck, “AffiliateInsights.com” is probably a 6-7, based on the published scale and I am more than happy with it.

Once you have a few wins under your belt and have built a bank roll and confidence in your abilities you can begin to consider investing in some higher quality names.

Honey: One of the Most Successful Affiliates in History & A Growing Threat to the Rest of the Industry

Note: These are all opinions and I have no inside knowledge of Honey’s operations or future plans. If any of my points are incorrect please leave a comment or shoot me a message as I’m very interested in having a complete and accurate understanding.

$4,000,000,000

First of all, hats off the founders of Honey and their incredible outcome and sale to Paypal.

They kept their heads down and built an insanely profitable and efficient extension while the herd of affiliates battled over SERP positions and obsessed about algorithm shifts.

They played their own game and it payed off massively.

That being said I wanted to share a few thoughts and opinions related to the transaction, Honey’s business model, and it’s potential effect on the greater affiliate industry.

Before diving further into this article, it’s important to understand the meaning of 2 industry concepts.

Cookie Stuffing

Cookie Stuffing is an affiliate marketing technique in which, as a result of visiting a website, a user receives a third-party cookie from a website unrelated to that visited by the user, usually without the user being aware of it. If the user later visits the target website and completes a qualifying transaction (such as making a purchase), the cookie stuffer is paid a commission by the target. Because the stuffer has not actually encouraged the user to visit the target, this technique is considered illegitimate by many affiliate schemes.

Wikipedia

Typically this technique can be spotted by an abnormal conversion rate. Either extremely low in the case of the cookie being inserted for broad, unrelated traffic. Or almost 100% if the cookie is inserted by spoofing the brands site or injecting a cookie at checkout.

Although savey affiliates can adjust their traffic mix to make it appear more natural so this isn’t always the case.

Last Click Attribution

Last click attribution modeling is a tracking method that credits the site from which a buyer last clicked before making a purchase.

Coupon Sites & Last Click Attribution

This is the reason coupon sites were able to proliferate and flourish a decade ago.

They would create promo code and coupon pages for every retailer (valid or not, doesn’t matter) hidden behind a button. When the user clicked to see the coupon code, the affiliate cookie was inserted and the coupon site got compensated when the checkout was completed, many times the addition of the coupon affiliate’s tracking code would override the code of a publisher who referred the user to the retailers site in the first place.

Originally brands and retailers loved the volume and conversion rates that coupon sites were able to drive, but many realized over time that many people the coupon sites “referred” had actually already made up their minds to make the purchase before landing on the coupon site when looking for extra savings.

Today, many affiliate program offer lower commission rates for coupon sites or block them entirely, however there are many who still happily accept them as they make their affiliate teams appear invaluable and a large driver of revenue.

A Coupon Site on Steroids: Honey Will Slowly Eat All Affiliate Verticals

Similar to a zombie outbreak, once more and more people install Honey after seeing a TV commercial or hearing a podcast sponsorship they become “infected”. From that point on, any purchase made by the user where the retailer uses last click attribution will likely be replaced by Honey for affiliate commissions.

(Note: Yes, I’m aware that there are linking plugins that claim to “protect” your tracking id. Definitely worth looking into, but I have no experience with these.)

This will only be accelerated as PayPal has virtually bottomless pockets to spend on paid acquisition and cost conscious consumers will spread the word about Honey saving them money.

Unlike Zombies, Honey Actually Helps the User

From a customer’s perspective, if they have little to no concern for their data and browsing privacy, Honey will generally be seen as beneficial. It will find them coupons they didn’t know about and alert them when a product they are watching drops in value.

Everyone loves free money.

Judging by the popularity among millennials and consistently high ratings in the chrome store, the vast majority of users are very happy with Honey saving them money.

It seems the only people with anything bad to say about honey are privacy advocates and competitors.

Sure there are some complaints about Honey not having working coupon codes, but it’s hard to stay angry at a free extension that runs in the background and saves you money.

Even if users aren’t happy with Honey, what percentage of the general public even knows how to uninstall an extension?

Honey’s Effect on Coupon Term Search Volume

Watch for decline in coupon trends as extensions gain in popularity

While it’s important to know that these trends can’t be entirely attributed to Honey, instead they could be due to consumer shopping patterns, changes in retailers use of promo code boxes, retailer declines, ect. It will be interesting to watch for a decline in search volume to “coupon” and “promo code” terms in the coming years.

These are traditionally some of the most valuable and sought after in affiliate SEO, so the shrinking pie will definitely be noticed.

The thought process is that from the moment Honey is installed, the cost conscious user who would usually search for a coupon or promo code at checkout will instead use the Honey extension.

The Largest Cookie Stuffing Operation in History?

Funny how the world works, Shawn Hogan was prosecuted by Ebay/Paypal at the time for alleged cookie stuffing and a little more than a decade later Paypal buys an extension that operates with a very similar method of monetization.

The fact that the user must click or engage with the Honey popup keeps it from being pure cookie stuffing.

From what I can see, Honey isn’t actually cookie stuffing as the user must select their icon or engage with a popup and choose to have a coupon applied before the affiliate id is inserted.

That being said, like the majority of conversions from SEO driven coupon sites, I believe that for the vast majority of conversions that takes place within a browser were Honey installed and gets credit, they were not truly responsible for driving the sale.

There is an argument to be made that when a customer finds an active coupon code through Honey they are more likely to complete their transaction so Honey should receive credit for that contribution in increasing confidence and conversion rates.

Honey does have a product offering for finding deals, tracking prices, and recommending lower priced competitors at checkout. In those cases it is undoubtable that Honey is contributing to making those sales and deserves those commissions. I’d argue that sales made from redirecting a user from a competitors checkout is even more valuable to the brand/retailer.

An Unprecedented Level of Access to Intent & Targeting

By now marketers understand that inbound traffic from Google is some of the most sought after, highest converting, and most valuable traffic sources online.

This is largely because you can align an offering with customers who are actively searching for information or a solution to their problem.

But what is more targeted than an intent based Google search query?

Your current browsing history.

Honey can see all browser data and actions that are taking place within someone’s browser.

Imagine the ability to offer someone a discount for your product/service as they are checking out on a competitors website.

Honey could do this.

They not only can do this, but users are expecting them to, that’s the main reason they downloaded the app. To get the best deals.

The ability to create a bidding platform where companies can bid on showing ads/discounts to customers literally at the checkout of their competitor’s site could be one of the most valuable ad products in history.

Honey Risks

While it may seems that I’m describing Honey as an infallible model that will certainly destroy legacy affiliates, it doesn’t come without significant risks. Namely around privacy concerns, data privacy laws, data breaches, and a complete reliance on Google and the Chrome Browser.

  • Chrome Platform Risk
  • California/GDPR Data Privacy Acts
  • Consumer Privacy Scandal/Expose
  • Retailers taking a closer look at Honey’s true conversion impact
  • Data Breach – Public Outcry

Extension vs Email vs Social vs SEO Affiliate Traffic

Extension users are better and more valuable than all other channels/platforms

In their current form, extensions are better for affiliate marketing than owned and operated websites, email list, and social channels in virtually every way.

Benchmarking The Legacy Coupon Players Extension Execution

SlickDeals

Only 60k users currently, seems like a reactionary move to the Honey acquisition. Great platform and long time couponing audience to promote it to.

Rakuten – Ebates

3 millions users. Definitely taking the extension opportunity seriously

Groupon

~15k users. Didn’t seem to prioritize the channel.

Offers.com

~10k users. Didn’t seem to prioritize the channel.

Dealhack

~2k users. Didn’t seem to prioritize the channel.

CouponCabin

65k users.

RetailMeNot Genie

~400k users. Incumbent mentality of suing to enforce a tech patent after losing marketshare to startup

Competitor Coupon Extensions

Wikibuy

Aquired by Capital One, now has almost 3 users. Investing heavily in paid acquisition channels.

CamelCamelCamel (The Camelizer)

Almost 700k installs, early successful Amazon price tracking site.

Piggy

1.2 million installs – early Honey clone. Seems like an acquisition opportunity for another fintech/payments player

Cently

About 200k users

Otto

Now defunct, part of the Gift Card Granny gift card affiliate team.

PriceBlink

133k users

Browser Extensions – Untapped channel

The acquisition of Honey highlighted the importance of maintaining a presence in your customer’s browser extension or risk that someone else will.

The browser extension has access to override and have influence over all other channels that exist in a desktop environment.

This is especially true if your business relies on a model of last click attribution.

It would be wise to consider building an extension to launch to your existing userbase at minimum. You can include coupon features as well as propriety functions related to your core business. Examples include sports scores, betting lines, political news, job application tracking, job postings, local service deals, crypto/stock prices, ect.

Adware and clickstream data providers will be clawing at you door once you build up a significant userbase if you choose to monetize through that route. And almost any audience would be happy to receive deals and discounts.

Similar to SEO driven coupon sites, affiliate review sites, Viralnova clones, there is room for thousands of profitable “me too” chrome extensions that can exist in the market.

Legacy Coupon Players: Adapt or Die (Slowly)

Between the subfolder JV couponing trend and the growing prevalence of coupon/deal finding browser extensions, pure play SEO driven coupons sites must take a hard look at their long term goals and adapt to these changing realities in the market or accept a slow decline of their business over the coming years.

Sleep & Mattress Affiliate Media Landscape in 2020 (Detailed Analysis)

The sleep vertical has been truly disrupted with more and more consumers ordering mattresses and other bedding online. Mattresses are traditionally high margin products where the majority of value was captured by slick, high pressure salespeople in brick and mortar showrooms who haggled on price and engaged in heavy discounting.

As companies have shifted to direct-to-consumer online channels, much of the capital that was spent on brick and mortar overhead and salespeople is now flowing into online acquisition – including affiliates.

Why the Sleep Vertical is Attractive

  1. CAC is out of control for Brands.

Heavily funded sleep brands are piling into paid acquisition channels to maintain the appearance of rapid growth are struggling maintain their velocity. This willingness to pay for growth gives publishers and affiliates the leverage to secure hefty private affiliate deals.

Source: Second Measure

2. Little Differentiation – High Consumer Reliance on Reviews

Since mattresses all look the same when in use, consumers don’t buy brands for status signaling like in other areas.

In general, this makes the sleep vertical a distribution game over product due to similar branding methods and agencies leaving consumers confused with few ways to differentiate between them.

This lack of clarity makes consumers search for reviews and options on affiliate driven sites.

3. Huge TAM & Growing Search Volume

The mattress industry is huge (>$15B/year) and only a small portion of those mattresses are currently purchased online (<10%). DTC mattress sales will continue to grow, as will search volume to transactional mattress related terms.

mattress funding crunchbase
Source: Crunchbase

4. Affiliate Have Leverage – Brands Depend on Referral Traffic

Unlike many product niches where Amazon may be the only game in town and affiliates experience waves of anxiety (for good reason) when seeing an Amazon Associates email in their inbox, almost every mattress company has a public program making it very easy to switch and giving high volume affiliates leverage to negotiate on terms and commission structure.

This is an important point to consider when negotiating custom commission structures. You can look at Similarweb referral traffic breakdown to get a sense of how important your traffic is to their business and how much leverage you have with the brand.

Who Can Benefit Most From this Report

  • Large Publishers
  • Affiliates
  • Sleep Companies
  • Investors
  • Analysts
  • SEO’s
  • Affiliate Agencies

Winners & Losers in the Sleep Space in 2019

Winners:

  • Stripes39 (Tuck.com + MattressReviews.com)
  • MySlumberyard.com – Rapid growth in transactional SERPs and great Youtube execution
  • Saatva- One of the few brand continuing to grow, largely driven by affiliates.

Losers:

  • Overly funded sleep brands struggle to differentiate and live up to their inflated valuations
  • Brick & Mortar Retailers & Legacy Mattress Players – Death by 1000 cuts of online DTC mattress startups and retailers spinning up their own successful private label brands ( ie Walmart – Allswell)
Source: Second Measure

Predictions/ What to Look For In 2020

  1. Affiliate Media Consolidation Will Continue
  2. Growing Presence of Major Media sites (and subfolder JVs) in transactional sleep media SERPs
  3. Brand’s Buyings Blogs Will Continue – All the benefits of an “independent” 3rd Party With All the Control
  4. Continued Shift to DTC Mattresses & Overall Segment Growth Online
  5. Increased Public Skepticism of Online Reviews/Mattress Companies
  6. FTC Warning or Wrist Slap to Mattress Affiliates

Companies With An Organic Media Presence

VerticalScope Inc

A large media holding company with 100’s (or more) of niche sites under management. They seem to have an acquisition oriented growth strategy that paid off greatly when they sold a majority of the business a few years ago for >10x EBITDA.

Many of the sites appear to be legacy forums and blogs that are being milked for declining display ad dollars, although they appeared twice on this list with TheSleepJudge and SleepBuffs so they seem to also understand and embrace affiliate monetization.

JAKK Media

Founded ~5 years ago by ivy league MBAs, JAKK was originally a startup SEO agency. Seems like they gained enough traction with their own affiliate properties to transition to a proper affiliate media player.

High effort content, with true expert writers, and a strong YouTube presence. High quality sites that provide a good standard of what to aim for when starting an affiliate brand. Not 100% transactional content, high quality videos, ect.

Public brands that operate include BarBend, SecurityBaron, Sleepoplis, & Mattress Clarity.

Here’s an in-depth (and extremely well written) article detailing the Casper, Sleepoplis, and JAKK Media Saga. Since this article, more and more media attention has come to questioning the legitimacy of mattress reviews.

Three Ships Media

Part of a holding company that includes an agency and other digital offering, Three Ships appears to be the affiliate arm of the company. They have been actively acquiring and looking for new opportunities in the sleep space and have a presence in CBD and medical lead gen as well.

Know Ventures

An affiliate driven media company that has been crushing Youtube over the past few years with their RIZknows and SlumberYard brands. Definitely a strong understanding of quality content creation and SEO.

It looks like they are launching a new brand targeting cooler, grills, and patio furniture called “Cooler Corner” under their parent brand Know Ventures. Definitely an interesting company to follow as they replicate their winning model in other verticals.

Stripes39

These guys are some of the best in the seo/affiliate business and appear to own (or be involved with) Tuck.com and MattressReviews.com.

They have been involved in linkbuilding and SEO for decades and appear to have an affinity for building strong, profitable brands on high quality 1 word .com domains.

Some of the sites they have incubated or been involved with include:

  • Reviews.com – General Affiliate
  • Caring.com – Senior Care Lead Gen
  • Expertise.com – Local Homes Services Lead Gen
  • HigherEducation.com – Portfolio of Education Lead Gen
  • Girlfriend.com – “Outdoor Voices” style women’s apparel
  • and many more…

Great sites to study and model after when building affiliate properties.

Sleep Paid Media Players

It’s difficult to discern the owners of many of the paid sleep comparison affiliate sites as most of their landing pages are very similar.

They are typically hosted on unbranded domains such as 10 best/top/reviews mattress .com/.org and features a “best” list.

It’s interesting to monitor CRO techniques these companies use to improve their yield, but it’s hard to comment much on this area as the specifics are ever-changing and many are likely operating with custom affiliate rates or brands posing as affiliates who can out spend affiliates with public commission rates.

Some Companies We See in Transactional Sleep Paid Search:

  • Better Impression
  • Natural Intelligence (Top10.com)
  • buyingguides.org (WickFire)
  • ConsumersAdvocate.org (Ad Practitioners)

Recommendations for Entering The Space Today

Deploy as much capital as possible to acquire affiliate sites that rank for transactional sleep terms for <3/4x earnings multiple.

Specifically target sites currently monetized by Amazon only or poor CRO as they likely have the greatest upside by adding custom affiliate offers.

Create content to fill in transactional “keyword gaps” across the portfolio.

Youtube Channel Targeting highest values transactional terms for each brand.

EITHER:

a) Build Your Own Brands

Launch multiple redundant sleep brands to promote across newly acquired affiliate channels. Ideally covering multiple demographics and price points to capture as much of the organic audience from the affiliate blogs as possible.

Think 3 mattress brands, 3 bedding/linens brands, and 3 sleep aid/cbd brands.

b) Use Volume Leverage to Command Above Market Affiliate Commissions

If you don’t want to deal with the logistics, customer support, ect of your own products you can still rollup content sites and can leverage to command higher rates.

Where this Approach Adds Value

  • Media multiple expansion through combined earnings of content sites
  • SEO synergies through cross linking
  • Pixel Sharing
  • Negotiating leverage for larger affiliate commissions with (non-Amazon) partners
  • Option to launch internal brands and increase earnings

Organic Media Build vs. Buy Analysis

This is an individual decision based on a number of factors including:

  • Amount of capital available
  • SEO expertise
  • Time Horizon
  • Site Multiple/Cost
  • Unfair Advantages – Can you monetize more effectively, promote your own brand, promote other owner assets, CRO improvements, ect.

Unique Opportunities & Trends in the Sleep Market

Brick & Mortar Testing Show Room

This is one of the only verticals I’ve seen where affiliates are opening up their own showrooms to allow customers to test them before directing them to buy online through affiliate links.

Maybe malls with depressed retail activity may be willing discounted short term leasing and this could be a viable approach. Or maybe this could be done in partnership with a local mattress store that’s struggling to adapt to the shifting market.

Creative Incentive Marketing Affiliate Arbitrages

We always love creative ways affiliates and brands can use incentive marketing to differentiate from other affiliates and create vitality

Some ideas for this vertical include:

  • Mattress Mack Style Rebate Bets
  • Dating App/Tinder Credits
  • If you return a competitors brand within trial period, give a discount or free pillows, ect.

Media Rollups

The combination of lots of VC money in the space chasing growth with optimistic revenue based valuations and affiliate sites being sold at 2-5x earnings makes it seem like a particularly interesting opportunity.

If you roll up a few of the highest ranking niche sleep affiliates, you become a “kingmaker” for new mattress brands or your own. This can give increased leverage in the market for higher affiliate rates and opportunities to cross promote your sites via links, email lists, pixels, ect.

Affiliates Launching Brands or Brands Acquiring Media

Note: We are not talking about Casper’s Vanwinkles.com style “branded” mid-top funnel media.

The funding of Sleepoplis acquisition was a signal of what’s to come.

SleepJunkie.org and BestMattress-Brand.org are some of the top 10 niche mattress affiliate blogs are currently operated by Amerisleep.

Quite literally a brand can be be built on the back of a successful affiliate site. Due to to lack of brand affinity, this space is about distribution/media> product.

A mattress supplier can instantly ad value to most any affiliate site by recommending themselves and getting their full margin rather than a 5-25% commission depending on the program of the previously recommended mattresses. Meaning they can likely afford to pay a higher multiple than a pure financial buyer.

Illusion of Choice

Companies will begin to launch multiple brands to give the illusion of choice and target different demographics and price points.

Some examples of this already happening include:

  • Zoma – Amerisleep
  • Saatva – Loom & Leaf, ZenHaven, Solatire, SaatvaMattress.com
  • Resident – Dreamcloud, Nectar, Awara, DreamCloud, Level Sleep
  • Sealy – Cocoon
  • Brooklyn Bedding – Titan Mattress

Hotel, AirBnb, College Campus Affiliate Plays

This idea is less hashed out than some of the others, but I think it would be an interesting opportunity for organizations who provide short term housing and rentals.

If you had a flyer or notecard on every bedside table or welcome packet says something like. “Enjoy your mattress?, Buy Your Own & Get $100 Off go to: *branded* URL which could redirect to an affiliate link.

For example, if the mattresses are replaced every 3 years and they cost $1000 with $200 commissions. I’d suspect that if you reached out every mattress company on this list, one (likely subsidized by venture dollars) would be willing to provide the mattresses for free or extremely reduced cost.

It could turn mattresses and bedding from an expense to a potential profit center.

Adult Ads/ Adult Performers

Or if an affiliate or brand hired an adult actress to unbox, review, or test out a mattress it might be an interesting concept that might do well on video channels and have a chance at virality.

The thesis here is that adult stars are underpriced based on the amount of attention they command due to their lack of “family friendliness” and brand deals from blue chip companies.

Maybe they could also offer personalized Cameo-style shoutout videos to buyers.

Sleep Subcategories

Mattress Search Volume Google Trends

Mattresses

Total Transactional Search Volume: ~400k/mo

Average Commission: $150

Bed Sheets Search Volume Google Trends

Bed Sheets

Total Transactional Search Volume: ~75k/mo

Average Commission: $25

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CBD

Total Transactional Search Volume: ~100k/mo (related to sleep)

Average Commission: $20

This image has an empty alt attribute; its file name is Blankets-Search-Volume-Google-Trends-1024x538.png

Blankets/Bedding

Total Transactional Search Volume: ~100k/mo

Average Commission: $20

This image has an empty alt attribute; its file name is Sleep-Aid-Search-Volume-Google-Trend-1024x541.png

Sleep Aids

Total Transactional Search Volume: ~40k/mo

Average Commission: $10

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Snoring Solutions

Total Transactional Search Volume: ~20k/mo

Average Commission: $20

This image has an empty alt attribute; its file name is Sleep-Apnea-Search-Volume-Google-Trends-1024x541.png

Sleep Apnea Treatments (PAP’s)

Total Transactional Search Volume: ~25k/mo

Average Commission: $20

Sleep Organic Media Sites Deep Dive

We analyzed the first page of the SERPs of 1191 transactional keywords in the sleep space that drive the majority of organic affiliate commissions. This is what we found:

  • The Top 40 sites capture 80% of the traffic for the sleep affiliate keywords
  • Major Media Companies capture 27% (and rising) of the total volume in this space
  • 51% of these SERP are controlled by 181 Niche Sleep Affiliate Sites
  • 5 of the top 15 Niche Sleep Affiliates are built on a .org domains
wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 tuck.com Niche Sleep Affiliate 1.115.397 77 11.018844% 11.510939% 6.864144%
2 sleepadvisor.org Niche Sleep Affiliate 458.948 66 4.990105% 5.277961% 5.387262%
3 vapingdaily.com Niche CBD Affiliate 430.309 72 0.000967% 0.000853% 0.008391%
4 thesleepjudge.com Niche Sleep Affiliate 388.540 66 2.806004% 2.398088% 4.757909%
5 businessinsider.com Incumbent Media 44.199.802 92 4.327243% 3.438128% 1.930016%
6 slumbersearch.com Niche Sleep Affiliate 350.743 52 1.158888% 1.553524% 2.324411%
7 forbes.com Incumbent Media 45.584.166 93 3.236356% 3.138993% 1.728623%
8 nymag.com Incumbent Media 5.663.809 90 3.222065% 1.946036% 2.458672%
9 amazon.com General Ecommerce 745.245.372 95 3.080924% 1.374998% 4.078208%
10 goodhousekeeping.com Incumbent Media 18.887.796 86 3.025355% 1.665240% 1.359403%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

*As always, these earnings figures are estimates and they could be wildly of (specifically on smaller sites) if they are ranking for strong transactional terms.

Tuck.com

Backed by Text-Link-Ads.com guys and stripes39 this has been a site that has caught the attention of many digital marketers over the past year or two. Excellent execution of content, link building, and a great one word .com domain adds to the halo effect of this site.

Tuck Screaming Frog Crawl Report (HTML)

Pages Indexed: 1490

Domain History: likely acquired by Broker (Ali Zandi)

Ownership: Stripes39

Domain Rating (Ahrefs): 77

Est Traffic (Ahrefs): 1075309

EST Earnings (/mo):  $483,889.05

Established in: 2017

SleepAdvisor.org

Screaming Frog Crawl Report

Pages Indexed: 931

Domain History: 68

Ownership: Click Tree LTD

Domain Rating (Ahrefs):

Est Traffic (Ahrefs): 443572

Est Earnings (/mo):  $199,607.40

Established in: 2017

TheSleepJudge.com

Screaming Frog Crawl Report

Pages indexed: 2470

Domain History: acquired

Ownership: VerticalScope Inc

Domain Rating (Ahrefs): 66

Est Traffic (Ahrefs): 390707

Est Earnings:  $175,818.15

Established in: 2015

SlumberSearch.com

Screaming Frog Crawl Report

Pages Indexed: 9840

Ownership: Real Jet Charter, LLC

Domain Rating (Ahrefs): 52

Est Traffic (Ahrefs): 335336

Est Earnings:  $150,901.20

Established in: 2016

Sleepopolis.com

Screaming Frog Crawl Report

Pages Indexed: 1930

Domain History: Acquired with Casper Financing

Ownership: JAKK Media

Domain Rating (Ahrefs): 62

Est Traffic (Ahrefs):

Est Earnings:  $161,979.75

Established in: 2016

MySlumberYard.com

This is an excellent execution of an affiliate play in the sleep space.

While it’s difficult for us to estimate earnings due to the unknown conversion rates of YouTube channels, we would guess it’s in the $1.5-3mm per year range.

Our only critique of this project is the inconsistency in branding the YouTube Channel and site (The Slumber Yard vs. My Slumber Yard). While this isn’t a huge deal as affiliate links are mentioned, it wouldn’t be a terrible idea to shell out 4 or low 5 figures on a more premium name (think tuck.com) to create a halo effect around the brand and more consistent messaging.

Screaming Frog Crawl Report

Pages Indexed: 562

Ownership: RizKnows (Know Ventures)

Domain Rating (Ahrefs): 53

Est Traffic: 325160

Est Earnings:  $146,322.00

Established in: 2018

supercomfysleep.com

Screaming Frog Crawl Report

Pages Indexed: 476

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 18

Est Traffic (Ahrefs): 210631

Est Earnings (/mo):  $94,783.95

Established in: 2017

sleepjunkie.org

Screaming Frog Crawl Report

Pages Indexed: 302

Ownership: Amerisleep

Domain Rating (Ahrefs): 57

Est Traffic (Ahrefs): 151644

Est Earnings (/mo):  $68,239.80

Established in: 2012

Goodbed.com

Screaming Frog Crawl Report

Pages Indexed: 51400

Ownership: Revv Media

Domain Rating (Ahrefs): 41

Est Traffic (Ahrefs): 161140

Est Earnings (/mo):  $72,513.00

Established in: 2011

mattressclarity.com

Screaming Frog Crawl Report

Pages Indexed: 1800

Ownership: JAKK Media

Domain Rating (Ahrefs): 59

Est Traffic (Ahrefs): 123089

Est Earnings (/mo):  $55,390.05

Established in: 2015

sleepsherpa.com

Screaming Frog Crawl Report

Pages Indexed: 1010

Ownership: Trapskin Enterprises LLC

Domain Rating (Ahrefs): 51

Est Traffic (Ahrefs): 110633

Est Earnings:  $49,784.85

Established in: 2015

startsleeping.org

Screaming Frog Crawl Report

Pages Indexed: 78

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 39

Est Traffic (Ahrefs): 95694

Est Earnings (/mo):  $43,062.30

Established in: 2018

sleepyti.me

Screaming Frog Crawl Report

Pages Indexed: 113

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 59

Est Traffic (Ahrefs): 96319

Est Earnings (/mo):  $43,343.55

Established in: 2010

sleepassociation.org

Screaming Frog Crawl Report

Pages Indexed: 684

Ownership: American Sleep Association

Domain Rating (Ahrefs): 75

Est Traffic (Ahrefs): 83143

Est Earnings (/mo):  $37,414.35

Established in: 2007

sleeplikethedead.com

Screaming Frog Crawl Report

Pages Indexed: 151

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 52

Est Traffic (Ahrefs): 74024

Est Earnings (/mo):  $33,310.80

Established in: 2008

sleephelp.org –> MattressReviews.com

Screaming Frog Crawl Report

Pages Indexed: 831

Ownership: Likely Stripes39

Domain Rating (Ahrefs): 70

Est Traffic (Ahrefs): 72308

Est Earnings (/mo):  $32,538.60

Established in: 2016

tomorrowsleep.com

Screaming Frog Crawl Report

Pages Indexed: 686

Ownership: Serta

Domain Rating (Ahrefs): 47

Est Traffic (Ahrefs): 80368

Est Earnings (/mo):  $36,165.60

Established in: 2017

nosleeplessnights.com

Screaming Frog Crawl Report

Pages Indexed: 318

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 48

Est Traffic (Ahrefs): 47370

Est Earnings (/mo):  $21,316.50

Established in: 2012

beddingpal.com

Screaming Frog Crawl Report

Pages Indexed: 162

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 41

Est Traffic (Ahrefs): 32720

Est Earnings (/mo):  $14,724.00

Established in: 2018

mattressnerd.com

Screaming Frog Crawl Report

Pages Indexed: 455

Domain History: Acquired

Ownership: Three Ships

Domain Rating (Ahrefs): 52

Est Traffic (Ahrefs): 51391

Est Earnings (/mo):   $30,834.60

Established in: 2014

mattress-guides.net

Screaming Frog Crawl Report

Pages Indexed: 334

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 43

Est Traffic (Ahrefs): 31368

Est Earnings (/mo):  $18,820.80

Established in: 2015

nestmaven.com

Screaming Frog Crawl Report

Pages Indexed: 326

Ownership: Phoenix Publishing UG

Domain Rating (Ahrefs): 48

Est Traffic (Ahrefs): 32747

Est Earnings (/mo):  $19,648.20

Established in: 2017

happysleepyhead.com

Screaming Frog Crawl Report

Pages Indexed: 204

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 45

Est Traffic (Ahrefs): 24781

Est Earnings (/mo):  $14,868.60

Established in: 2018

betterbed.co

Screaming Frog Crawl Report

Pages Indexed: 173

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 5

Est Traffic (Ahrefs): 26192

Est Earnings (/mo): $15,715.20

Established in: 2017

bestmattress.reviews

Screaming Frog Crawl Report

Pages Indexed: 347

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 44

Est Traffic (Ahrefs): 26968

Est Earnings (/mo):  $16,180.80

Established in: 2017

bestmattress-brand.org

Screaming Frog Crawl Report

Pages Indexed: 173

Ownership: Amerisleep

Domain Rating (Ahrefs): 54

Est Traffic (Ahrefs): 27913

Est Earnings (/mo):  $16,747.80

Established in: 2012

realmattressreviews.com

Screaming Frog Crawl Report

Pages Indexed: 345

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 36

Est Traffic (Ahrefs): 19576

Est Earnings (/mo):  $11,745.60

Established in: 2017

mattresshelp.org

Screaming Frog Crawl Report

Pages Indexed: 119

Ownership: FinancesOnline Group

Domain Rating (Ahrefs): 39

Est Traffic: 16760

Est Earnings (/mo):  $10,056.00

Established in: 2017

mattressadvisor.com

Screaming Frog Crawl Report

Pages Indexed: 1020

Ownership: Three Ships

Domain Rating (Ahrefs): 67

Est Traffic (Ahrefs): 16315

Est Earnings (/mo):  $9,789.00

Established in: 2018

snoremagazine.com

Screaming Frog Crawl Report

Pages Indexed: 391

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 72

Est Traffic (Ahrefs): 11914

Est Earnings (/mo):  $7,148.40

Established in: 2017

sleepgadgets.io

Screaming Frog Crawl Report

Pages Indexed: 224

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 28

Est Traffic (Ahrefs): 13357

Est Earnings (/mo):  $8,014.20

Established in: 2017

topnaturalmattresses.com

Screaming Frog Crawl Report

Pages Indexed: 117

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 54

Est Traffic (Ahrefs): 8476

Est Earnings (/mo):  $5,085.60

Established in: 2019

sleepdelivered.com

Screaming Frog Crawl Report

Pages Indexed: 366

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 34

Est Traffic (Ahrefs): 12598

Est Earnings (/mo):  $7,558.80

Established in: 2016

snoringabc.com

Screaming Frog Crawl Report

Pages Indexed: 199

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 30

Est Traffic (Ahrefs): 10389

Est Earnings (/mo):  $6,233.40

Established in: 2014

mattress.review

Screaming Frog Crawl Report

Pages Indexed: 189

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 10

Est Traffic (Ahrefs): 10809

Est Earnings (/mo):  $6,485.40

Established in: 2017

bedroom.solutions

Screaming Frog Crawl Report

Pages Indexed: 180

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 55

Est Traffic (Ahrefs): 9151

Est Earnings (/mo):  $5,490.60

Established in: 2017

bestsleephealth.com

Screaming Frog Crawl Report

Pages Indexed: 67

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 29

Est Traffic (Ahrefs): 7267

Est Earnings (/mo):  $4,360.20

Established in: 2019

memoryfoamtalk.com

Screaming Frog Crawl Report

Pages Indexed: 411

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 31

Est Traffic (Ahrefs): 7669

Est Earnings (/mo):  $4,601.40

Established in: 2016

thebestmattresstopper.com

Screaming Frog Crawl Report

Pages Indexed: 99

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 42

Est Traffic (Ahrefs): 8161

Est Earnings (/mo):  $4,896.60

Established in: 2015

onlinemattressreview.com

Screaming Frog Crawl Report

Pages Indexed: 662

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 27

Est Traffic (Ahrefs): 8029

Est Earnings (/mo):  $4,817.40

Established in: 2018

bamboo-comfort.com

Screaming Frog Crawl Report

Pages Indexed: 226

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 29

Est Traffic (Ahrefs): 8135

Est Earnings (/mo):  $4,881.00

Established in: 2018

sleepcupid.com

Screaming Frog Crawl Report

Pages Indexed: 212

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 29

Est Traffic (Ahrefs): 6841

Est Earnings (/mo):  $4,104.60

Established in: 2017

mattressreviewcenter.com

Screaming Frog Crawl Report

Pages Indexed: 116

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 25

Est Traffic (Ahrefs): 7393

Est Earnings (/mo):  $4,435.80

Established in: 2018

sleepingculture.com

Screaming Frog Crawl Report

Pages Indexed: 241

Ownership: Yellowhead Inc

Domain Rating (Ahrefs): 33

Est Traffic (Ahrefs): 6962

Est Earnings (/mo):  $4,177.20

Established in: 2018

choosemattress.com

Screaming Frog Crawl Report

Pages Indexed: 157

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 34

Est Traffic (Ahrefs): 6637

Est Earnings (/mo):  $3,982.20

Established in: 2014

3beds.com

Screaming Frog Crawl Report

Pages Indexed: 131

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 9

Est Traffic (Ahrefs): 6627

Est Earnings (/mo);  $3,976.20

Established in: 2016

honestmattressreviews.com

Screaming Frog Crawl Report

Pages Indexed: 2700

Ownership: Honest Reviews llc

Domain Rating (Ahrefs): 29

Est Traffic (Ahrefs): 6602

Est Earnings (/mo):  $3,961.20

Established in: 2016

sleepcompare.com

Screaming Frog Crawl Report

Pages Indexed: 61

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 24

Est Traffic (Ahrefs): 61

Est Earnings (/mo):  $4,090.80

Established in: 2018

insidebedroom.com

Screaming Frog Crawl Report

Pages Indexed: 320

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 27

Est Traffic (Ahrefs): 9105

Est Earnings (/mo):  $5,463.00

Established in: 2017

sleepare.com

Looks like that are pursuing the showroom angle of letting customers try digitally native brands in stores.

Screaming Frog Crawl Report

Pages Indexed: 850

Ownership: SleePare AI

Domain Rating (Ahrefs): 33

Est Traffic (Ahrefs): 6601

Est Earnings (/mo):  $3,960.60

Established in: 2018

OurSleepGuide.com

Screaming Frog Crawl Report

Pages Indexed: 800

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 23

Est Traffic (Ahrefs): 6121

Est Earnings (/mo):  $3,672.60

Established in: 2018

downcomforterexpert.com

Screaming Frog Crawl Report

Pages Indexed: 121

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 23

Est Traffic (Ahrefs): 5837

Est Earnings (/mo):  $3,502.20

Established in: 2015

sleepreports.com

Screaming Frog Crawl Report

Pages Indexed: 192

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 36

Est Traffic (Ahrefs): 5580

Est Earnings (/mo): $3,348.00

Established in: 2018

sleepbuffs.com

Screaming Frog Crawl Report

Pages Indexed: 164

Ownership: VerticalScope Inc

Domain Rating (Ahrefs): 14

Est Traffic (Ahrefs): 5439

Est Earnings (/mo):  $3,263.40

Established in: 2016

sleepissimple.com

Screaming Frog Crawl Report

Pages Indexed: 150

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 6

Est Traffic (Ahrefs): 5897

Est Earnings (/mo):  $3,538.20

Established in: 2017

PainReliefNetwork.org

Screaming Frog Crawl Report

Pages Indexed: 60

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 54

Est Traffic (Ahrefs): 5069

Est Earnings (/mo):  $3,041.40

Established in: 2018

snoringhq.com

Screaming Frog Crawl Report

Pages Indexed: 660

Ownership: Independent/Unknown

Domain Rating (Ahrefs): 51

Est Traffic (Ahrefs): 5238

Est Earnings (/mo):  $3,142.80

Established in: 2015

mybestmattress.com

This will be an interesting one to watch. Based on site design and early link building the group behind this site are professionals.

Screaming Frog Crawl Report

Pages Indexed: 645

Ownership: Unknown

Domain Rating (Ahrefs): 60

Est Traffic (Ahrefs): 7612

Est Earnings (/mo):  $4,567.20

Established in: 2019

Public Sleep Affiliate Programs

Mattress Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
1 Nectar Mattress $50-100 180-365 days
2 Nolah Mattress $105-160 180 days
3 Sweet Zzz Mattress 7-11% 365 days
4 Solay Mattress $350 45 days
5 Keetsa Mattress 10% 120 days
6 Latex For Less Mattress 10% 90 days
7 Brentwood Home Mattress 15% 30 days
8 1-800-Mattress Mattress 6% 45 days
9 Purple Mattress 6% 30 days
10 IDLE Sleep Mattress 5% 45 days
Company Category URL Commission Cookie Lenth Notes

Sheets & Bedding Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
3 Brooklinen Sheets 15%
4 Brooklyn Bedding
5 Nest Bedding
9 Layla Sheets
10
11
12
13
14
15
Company Category URL Commission Cookie Lenth Notes

Pillow Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
3 PillowTest Sheets 15%
4 Brooklyn Bedding
5 Nest Bedding
9 Layla Sheets
10
11
12
13
14
15
Company Category URL Commission Cookie Lenth Notes

CBD Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
3 Joy Organics 25% 60 days
4 CBD Medic $50 60 days
5 Honest Paws $50 60 days
9 CBDFX 25% 60 days
10 Direct CBD 30% Lifetime
11 Lola Hemp 20% 30 days
12 cbdMD 20% 30 days
13 CBD Pure 40% 90 days
14 CBD Essence 30% 120 days
15 Savage CBD 35% 60 days
Company Category URL Commission Cookie Lenth Notes

Sleep Aid Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
3 SleepAid Test Sheets 15%
4 Brooklyn Bedding
5 Nest Bedding
9 Layla Sheets
10
11
12
13
14
15
Company Category URL Commission Cookie Lenth Notes

PAP Affiliate Programs

wdt_ID Company Category URL Commission Cookie Lenth Notes
3 CheapCPAPSupplies 10%
4 CPAPMasks.com 10% 30 days
5 CPAPmyway.com 2%
9
10
11
12
13
14
15
Company Category URL Commission Cookie Lenth Notes

Transactional Sleep Keyword Research & Breakdown

We did some moderate keyword research in the identified 1191 transaction terms that we believe fairly accurately represent the organic sleep traffic opportunity. Obviously this analysis isn’t 100% as there are many variations of these terms ie. top instead of best, comparison instead of vs., year modifiers, ect But this selection captures the most common variations of commercial intent (best, review, vs) in the major subcategories identifed in the previous section.

You can see all 1191 Keywords Here (if you looking to start a sleep site, this isn’t a bad place to start)

For Each subcategory of keyword we should the top 5 term by volume to give an idea of the type of term and intent as well as a deep dive into page 1 for those terms and the type of sites ranking for them currently.

We then broke down the distribution of page 1 rankings in these categories at a domain level by frequency, traffic volume, and traffic value (volume x CPC) to give a representation of the type of sites performing well in each area.

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 tuck.com Niche Sleep Affiliate 1.115.397 77 11.018844% 11.510939% 6.864144%
2 sleepadvisor.org Niche Sleep Affiliate 458.948 66 4.990105% 5.277961% 5.387262%
3 vapingdaily.com Niche CBD Affiliate 430.309 72 0.000967% 0.000853% 0.008391%
4 thesleepjudge.com Niche Sleep Affiliate 388.540 66 2.806004% 2.398088% 4.757909%
5 businessinsider.com Incumbent Media 44.199.802 92 4.327243% 3.438128% 1.930016%
6 slumbersearch.com Niche Sleep Affiliate 350.743 52 1.158888% 1.553524% 2.324411%
7 forbes.com Incumbent Media 45.584.166 93 3.236356% 3.138993% 1.728623%
8 nymag.com Incumbent Media 5.663.809 90 3.222065% 1.946036% 2.458672%
9 amazon.com General Ecommerce 745.245.372 95 3.080924% 1.374998% 4.078208%
10 goodhousekeeping.com Incumbent Media 18.887.796 86 3.025355% 1.665240% 1.359403%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

Comparison Sleep Terms

KeywordVolumeCPC
casper vs purple6600 $       10.00
leesa vs casper5400 $       12.00
tuft and needle vs casper4300 $       12.00
casper vs leesa3700 $       11.00
purple vs casper3200 $       10.00

View/Download The Full List of Comparison Keywords Here

Total Comparison 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 206.214.211.133 General Info Site 116 0 0.00269% 0.00138% 0.03185%
2 4j.com General Info Site 156.246 56 0.00269% 0.00000% 0.03185%
3 aastweb.org Sleep Info Site 45.490 57 0.69399% 0.25392% 0.03185%
4 alaskasleep.com Sleep Info Site 81.019 61 0.45110% 0.16505% 0.03185%
5 albertahealthservices.ca Medical Info Site 393.385 78 0.00239% 0.00000% 0.03185%
6 allaboutagave.com General Affiliate 5.139 39 0.03859% 0.00107% 0.09554%
7 allthingshair.com Incumbent Media 681.173 62 0.04786% 0.00841% 0.06369%
8 alltoptenbest.com General Affiliate 19.907 26 0.00359% 0.00184% 0.03185%
9 allure.com Incumbent Media 5.450.876 84 0.00359% 0.00063% 0.03185%
10 amazon.com General Ecommerce 745.245.372 95 0.01095% 0.01158% 0.09554%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

Mattress Review Terms

KeywordAhrefs VolumeAhrefs CPC
purple mattress reviews34000$8.00
casper mattress review27000$7.00
nectar mattress review12000$6.00
leesa mattress reviews11000$4.50
saatva mattress reviews11000$13.00

View/Download The Full List of Mattress Review Keywords Here

Total Mattress Review 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

Reviews Distribution

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 10bestmattresses.com Niche Sleep Affiliate 665 19 0.00251% 0.00139% 0.11751%
2 2920sleep.com Sleep Ecommerce 2.486 29 0.00838% 0.00462% 0.11751%
3 airweave.com Sleep Ecommerce 1.235 34 0.03855% 0.02735% 0.23502%
4 allswellhome.com Sleep Ecommerce 6.955 48 0.01006% 0.00555% 0.11751%
5 amazon.com General Ecommerce 745.245.372 95 1.91380% 1.67517% 5.05288%
6 ameenamattress.com Sleep Ecommerce 71 5 0.00447% 0.00493% 0.11751%
7 amerisleep.com Sleep Ecommerce 81.941 69 0.11175% 0.07926% 0.11751%
8 apartmenttherapy.com General Affiliate 1.724.871 86 0.00112% 0.00062% 0.11751%
9 architecturaldigest.com Incumbent Media 1.502.736 86 0.03352% 0.01849% 0.11751%
10 aviyamattress.com Sleep Ecommerce 769 23 0.00335% 0.00317% 0.11751%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Mattress Terms

KeywordVolume CPC
best mattress770007
best memory foam mattress230006
best mattress topper190000.9
best air mattress170000.6
best mattress for back pain150004.5
best mattress for side sleepers150004.5

View/Download The Full List of Best Mattress Keywords Here

Total Mattress 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 1800wheelchair.com General Ecommerce 167.008 61 0.000980% 0.000659% 0.023218%
2 3beds.com Niche Sleep Affiliate 6.818 9 0.042700% 0.012205% 0.069654%
3 aginginplace.org General Info Site 178.309 73 0.002776% 0.004982% 0.046436%
4 aladdinsleep.com Sleep Ecommerce 115 0 0.008164% 0.012822% 0.023218%
5 allergyconsumerreview.com General Affiliate 2.758 35 0.003674% 0.001319% 0.046436%
6 allergystore.com General Ecommerce 10.126 43 0.001225% 0.000330% 0.023218%
7 amazon.com General Ecommerce 745.245.372 95 3.453611% 1.370163% 4.434641%
8 amerisleep.ca Sleep Ecommerce 5.139 32 0.004899% 0.006924% 0.069654%
9 amerisleep.com Sleep Ecommerce 81.941 69 1.374227% 2.135538% 0.301834%
10 angieslist.com Incumbent Media 6.622.139 91 0.019594% 0.035170% 0.023218%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Bed Sheet Terms

Keyword VolumeCPC
best sheets170003
best bed sheets130003
best flannel sheets30001.1
best bamboo sheets24001.8
best percale sheets18001.9
best egyptian cotton sheets18001.5
best sheets for hot sleepers17001.8

View/Download The Full List of XXX Keywords Here

Total Bed Sheet 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 tuck.com Niche Sleep Affiliate 1.115.397 77 11.62590% 12.08609% 6.76960%
2 allure.com Incumbent Media 5.450.876 84 0.17905% 0.10976% 0.95012%
3 amazon.com General Ecommerce 745.245.372 95 2.71555% 2.28835% 4.51306%
4 apartmenttherapy.com General Affiliate 1.724.871 86 0.58579% 0.71015% 0.47506%
5 atopdaily.com General Affiliate 28.714 57 0.01487% 0.00986% 0.11876%
6 authenticity50.com Sleep Ecommerce 9.235 50 0.09153% 0.06474% 0.11876%
7 babybargains.com General Affiliate 96.033 37 0.02403% 0.01168% 0.11876%
8 babycrib101.com General Affiliate 903 4 0.03547% 0.02686% 0.23753%
9 babylist.com General Affiliate 1.070.187 74 0.22310% 0.12772% 0.23753%
10 sleepadvisor.org Niche Sleep Affiliate 458.948 66 0.92730% 0.73561% 2.13777%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Pillow Terms

KeywordVolumeCPC
best pillow27000 $         1.40
best pillow for neck pain16000 $         1.00
best pillow for side sleepers11000 $         1.70
best travel pillow10000 $         0.40
best pregnancy pillow4200 $         0.35
best neck pillow3800 $         0.90
best memory foam pillow3700 $         1.10

View/Download The Full List of Best Pillow Keywords Here

Total Pillow 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 10bestproduct.com General Affiliate 331 28 0.00858% 0.00447% 0.05889%
2 5productreviews.com General Affiliate 38.086 70 0.00515% 0.00670% 0.05889%
3 99boulders.com General Affiliate 92.148 41 0.17161% 0.11142% 0.29446%
4 adviceblogger.com General Info Site 21.337 33 0.07937% 0.08528% 0.23557%
5 aguidepro.com General Affiliate 26.185 39 0.02681% 0.08146% 0.05889%
6 airhelp.com General Info Site 153.410 73 0.00515% 0.00313% 0.05889%
7 allergyconsumerreview.com General Affiliate 2.758 35 0.04205% 0.02584% 0.11779%
8 alltopguide.com General Affiliate 33.643 65 0.01287% 0.00670% 0.05889%
9 alltoplistings.com General Affiliate 20.267 25 0.00193% 0.00101% 0.05889%
10 alltoptenbest.com General Affiliate 19.907 26 0.00129% 0.00067% 0.05889%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Blanket Terms

KeywordVolumeCPC
best weighted blanket13000 $         1.00
best electric blanket5400 $         0.60
best duvet covers4400 $         2.50
best heated blanket2700 $         0.50
best weighted blanket for adults2300 $         0.90
best throw blanket900 $         0.80

View/Download The Full List of Best Blanket Keywords Here

Total Blanket 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 10bestranked.com General Affiliate 27.717 50 0.02985% 0.00908% 0.22026%
2 5productreviews.com General Affiliate 38.086 70 0.02870% 0.01529% 0.22026%
3 adhdboss.com General Affiliate 2.205 24 4.47708% 3.40662% 0.22026%
4 ahjoo.com General Affiliate 39.178 56 0.00918% 0.00349% 0.22026%
5 alterestimate.com General Affiliate 10.865 9 0.05740% 0.02184% 0.22026%
6 amaperfect.com General Affiliate 19.499 13 0.01722% 0.00655% 0.22026%
7 amazon.com General Ecommerce 745.245.372 95 6.36515% 4.96825% 8.14978%
8 americanblanketcompany.com Sleep Ecommerce 15.975 28 0.09758% 0.04455% 0.44053%
9 apartmenttherapy.com General Affiliate 1.724.871 86 1.58362% 2.94992% 1.32159%
10 architecturaldigest.com Incumbent Media 1.502.736 86 0.03788% 0.09041% 0.44053%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Snoring Terms

KeywordsVolumeCPC
best anti snoring device2000 $         2.00
best earplugs for snoring1400 $         0.60
best snoring aids1000 $         1.50
best snoring mouthpiece800 $         3.00
best way to stop snoring800 $         1.50
best snoring solutions700 $         1.60

View/Download The Full List of Best Snoring Keywords Here

Total Snoring 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 alpinehearingprotection.com General Ecommerce 9.944 51 1.9580080% 0.5941524% 1.4634146%
2 amazon.com General Ecommerce 745.245.372 95 10.7803714% 8.4330661% 7.8048780%
3 apps.apple.com Other 112.654.428 96 0.3034103% 2.2735422% 0.4878049%
4 beddingpal.com Niche Sleep Affiliate 41.200 41 1.5939156% 1.3229850% 1.9512195%
5 bestreviews.com General Affiliate 103.938 72 0.0194183% 0.0072753% 0.4878049%
6 bestreviews.guide General Affiliate 710.160 57 0.0145637% 0.0054565% 0.4878049%
7 breatheright.com General Ecommerce 15.079 49 0.0631093% 0.0236448% 0.4878049%
8 bustle.com Incumbent Media 12.498.046 89 2.7751932% 1.8729657% 1.9512195%
9 consumerreports.org General Affiliate 9.822.728 90 2.6700109% 2.5974678% 1.9512195%
10 cvs.com General Ecommerce 9.618.201 82 0.6068207% 0.7704060% 1.4634146%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional Sleep Aid Keywords

KeywordVolumeCPC
melatonin for sleep39000 $         1.40
trazodone for sleep25000 $         0.70
essential oils for sleep15000 $         1.40
best cbd gummies6700 
best cbd capsules1800 
best cbd oil for sleep1600 

View/Download The Full List of Best Sleep Aid Keywords Here

Total Sleep Aid 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 allure.com Incumbent Media 5.450.876 84 0.09354847% 0.16799420% 0.33444816%
2 amazon.com General Ecommerce 745.245.372 95 0.64587422% 0.33655839% 3.01003344%
3 americanmarijuana.org General Affiliate 94.131 57 4.34630084% 5.10317394% 3.67892977%
4 analyticalcannabis.com Niche CBD Affiliate 50.110 50 0.00350807% 0.00629978% 0.33444816%
5 anxietyattack.solutions General Info Site 7.348 4 0.01169356% 0.00899969% 0.33444816%
6 bariatricfoodie.com General Info Site 1.777 25 0.00506721% 0.00909969% 0.33444816%
7 bestchoicereviews.org General Affiliate 33.411 36 1.88889950% 3.39208297% 1.67224080%
8 bestproducts.com General Affiliate 1.604.090 75 0.00877017% 0.00674977% 0.33444816%
9 bestreviews.guide General Affiliate 710.160 57 0.05846779% 0.02399917% 0.33444816%
10 biohackerslab.com Medical Info Site 28.635 40 0.01559141% 0.00559981% 0.33444816%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

“Best” Transactional PAP Keywords

KeywordVolumeCPC
cpap vs bipap7000 $         2.00
cpap cleaner reviews3700 $         1.40
alternatives to cpap1500 $         1.80
best cpap machines600 $         1.60
cpap prescription450 $         2.50
best cpap cleaners300 

View/Download The Full List of Best PAP Keywords Here

Total PAP 1st Page Breakdown (By Frequency/ Traffic/ Traffic Value)

wdt_ID Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency
1 aastweb.org Sleep Info Site 45.490 57 9.74431% 10.23412% 2.47934%
2 alaskasleep.com Sleep Info Site 81.019 61 5.84659% 6.27499% 2.47934%
3 cheapcpapsupplies.com Sleep Ecommerce 31.718 33 0.24055% 0.30725% 2.47934%
4 consumeraffairs.com Incumbent Media 5.229.759 82 0.00724% 0.00358% 0.82645%
5 cpap.com Sleep Ecommerce 163.028 59 10.45704% 11.19081% 9.09091%
6 cpapguide.net Niche Sleep Affiliate 2.242 3 0.10023% 0.08805% 0.82645%
7 cpapman.com Sleep Ecommerce 4.144 27 0.00167% 0.00083% 0.82645%
8 cpapsupplyusa.com General Ecommerce 51.979 33 1.00227% 1.37576% 1.65289%
9 easybreathe.com Sleep Ecommerce 19.903 57 0.50114% 0.68788% 0.82645%
10 healthsqyre.com Sleep Ecommerce 5.410 19 0.45436% 0.58344% 4.95868%
Domain Site Type Ahrefs Total Organic Traffic Ahrefs DR % By Click Volume % by Click Value % by Page 1 Frequency

Final Thoughts

Agree? Disagree? Any feedback on the format or content itself of this article is greatly appreciated.

How the Largest Media Companies are Scaling Parasite SEO to Make Millions & You Can Too [White Label Affiliate Strategy]

The idea of “Parasite SEO” has been around for a while and has been a well known tactic in the spammier side of the SEO community.

Hundreds of threads on BlackHatWorld discussing Parasite SEO

The basic approach is:

  1. You find a high DA site that allows user generated content to be added and indexed. (the host)

2. You upload your content containing affiliate links/coupons codes/phone number that you are trying to rank. (the parasite)

3. By leveraging the authority and trust of the host domain (along with links from the root), this allows you to have a shot a ranking for more competitive terms in a much shorter timeframe than if you were to start a site from scratch.

4. Sometimes people will then build links very aggressively to their page as the cost to create the parasite was very low so the downside is limited and the host site has enough authority to not be affected.

Common parasites include Medium, Amazon s3, Github, Linkedin, Quora, Youtube, ect.

Here are a few live (for now) examples of pages ranking for competitive terms using this approach.

“hostgator coupon”

Monthly Volume: 2600

Value Per Conversion: $150+

“toronto seo”

Monthly Volume: 300

Value Per Conversion: $500+

“bluehost coupon”

Monthly Volume: 900

Value Per Conversion: $150+

For over a decade now, people having using this tactic to make a quick buck through affiliate links, lead gen, and other methods.

Usually these gains are short lived before Google catches on and they have to either rebuild or move towards something more sustainable.

Here’s where things get interesting…

Around 5 years ago a trend started in non-US SERPS, where coupon sites would partner with existing high DA media sites (the host) to create a coupon site clone (parasite) on a subdomain or subfolder of the host’s site. Generally these were rev share agreements where the coupon site provider would charge nothing up front and just share in the revenue the subdomain generated.

Because coupons sites are generally very thin, feature little unique content, and have one of the highest revenue per view of any any content type (~.35 based on RetailMeNot filings when they were public), they were the lowest hanging fruit for this strategy to be applied to.

The trend first came to our attention in a revealing Medium post by an pseudonymous writer. At the time, there was no US examples to point to and it was dismissed by many as an example of how foreign SERP’s are less regulated and likely use less sophisticated versions of the search algorithm. (interesting to that there was a similar trend in the 2010-2013 area)

This all changed in the last year, as the largest media sites in the US have embraced this tactic in a major way.

Here are some examples of parasites on US domains you will definitely recognize:

Coupons.Cnn.com

When it Was Launched: November 2018

White Label Partner: Global Savings Group

Current Traffic/mo: 3,900,000

Total Estimated Lifetime Earnings: ~$6- 12mm

Coupons.BusinessInsider.com

When it Was Launched: July 2018

White Label Partner: Global Savings Group

Current Traffic/mo: 7,100,000

Total Estimated Lifetime Earnings: $13.2 – 25mm

Wired.com/Coupons

When it Was Launched: February 2019

White Label Partner: Savings United

Current Traffic/mo: 328,000

Total Estimated Lifetime Earnings: $390,000 – $1mm

PCWorld.com/CouponCodes

When it Was Launched: November 2018

White Label Partner: Savings United

Current Traffic/mo: 429,000

Total Estimated Lifetime Earnings: $1 – 2mm

Coupons.HuffPost.com

When it Was Launched: May 2019

White Label Partner: Groupon

Current Traffic/mo: 1000

Total Estimated Lifetime Earnings: a few thousand

Coupons.Today.com

When it Was Launched: July 2019

White Label Partner: Groupon

Current Traffic/mo: 1600

Total Estimated Lifetime Earnings: a few thousand

DiscountCode.TheGuardian.com/us/

When it Was Launched: March 2019

White Label Partner: Vouchercloud

Current Traffic/mo: 350

Total Estimated Lifetime Earnings: few thousand

Coupons.ChicagoTribune.com

When it Was Launched: July 2019

White Label Partner: RetailMeNot

Current Traffic/mo: 180

Total Estimated Lifetime Earnings: insignificant

Coupons.TheDailyBeast.com

When it Was Launched: August 2019

White Label Partner: Webgears

Current Traffic/mo: 2300

Total Estimated Lifetime Earnings: insignificant

DiscountCodes.TrustedReviews.com

When it Was Launched: March 2019

White Label Partner: Upfeat

Current Traffic/mo: 253,000

Total Estimated Lifetime Earnings: $315k – $500k

Coupons.nypost.com

When it Was Launched: December 2018

White Label Partner: Savings United

Current Traffic/mo: 12,500

Total Estimated Lifetime Earnings: insignificant

Accuweather.com/Coupons

When it Was Launched: February 2019

White Label Partner: Savings United

Current Traffic/mo: 3500

Total Estimated Lifetime Earnings: insignificant

Who are the White Labelers (Parasites) Behind These Implementations?

Global Savings Group

Rocket Internet (full blog post coming soon on them) portfolio company

Savings United

Starting as a German pure play coupon project, they quickly recognized and jumped on the opportunity to create white label coupon offerings for large media publishers initially in foreign markets, but have recently infiltrated the US market in a big way with Wired, PCWorld, & Accuweather.

Groupon

Once a Silicon valley fairy tale valued in the billions, currently trading at it’s lowest point ever with ~$1B market cap. We suspect Groupon’s move into the white label provider area is more of a defensive play once they noticed the success of German white label players in the US coupon market.

RetailMeNot

Well known company that was once backed by VC’s (including Google) to rollup the organic coupon space. Successful IPO, but them was taken private at a fraction of the initial offering price.

Our guess is these guys were “forced” into the white label game as too much of their market share was quickly being taken by GSG and Savings United.

Upfeat Media

Canadian media company with a small portfolio of affiliate sites, that offer affiliate management for other publishers (looks like skimlinks or viglink) as well as white label coupon implementations.

WebGears

On of the larger white label coupon providers in foreign market.s

Tons of Other Foreign Players

Detailed map of the foreign white labelers, host sites, and investors. Credit to Loish

Host Site DA and Traffic Requirements for Implementation

Out of curiously we reached out to one of the providers on this list to learn more about their white label integration capabilities and potentially get revenue estimates for a site we consulted for with 3 million uniques and had a Domain Rating of 90+.

Seems like a strong domain and candidate, right? We thought so.

We had a laugh when the company replied stating that the minimum site size that qualified was 100 million uniques/mo.

This severely limits the list of potential prospects who are able to compete for the limited number of coupon/promo code SERPs.

So while the coupon opportunity is substantial, it’s out of reach for most.

However being affiliates at heart we looked to see if anyone was doing the same strategy in the affiliate review/lead gen space.

We discovered that while this approach was less mature than the coupon implementations, we have started to see some examples sprout up in the past few months. If you are active in the affiliate space or looked closely at our post about the 1000 most successful affiliate sites, you will likely recognize many of these integrators.

msn.com/en-us/lifestyle/rf-buying-guides

When it Was Launched: January 2019

White Label Partner: BestReviews.Guide

Current Traffic/mo: 191,000

Total Estimated Lifetime Earnings: $75k, but growing quickly

best.chicagotribune.com

When it Was Launched: June 2019

White Label Partner: Best Reviews

Current Traffic/mo: insignificant

reviews.chicagotribune.com

When it Was Launched: December 2019

White Label Partner: BestReviews

Current Traffic/mo: insignificant organic, playing with PPC

deals.chicagotribune.com

When it Was Launched: June 2019

White Label Partner: BestReviews

seniorhousingguide.chicagotribune.com

When it Was Launched: July 2019

White Label Partner: BestReviews

Current Traffic/mo: insignificant

best.nydailynews.com

When it Was Launched: January 2019

White Label Partner: BestReviews

Current Traffic/mo: insignificant

products.nydailynews.com

When it Was Launched: January 2019

White Label Partner: BestReviews.com

Current Traffic/mo: insignificant

creditcards.usnews.com

When it Was Launched: June 2017

White Label Partner: In-House

Current Traffic/mo: 417,000

bestlawfirms.usnews.com

When it Was Launched: 2010

White Label Partner: In-House

Current Traffic/mo: 158,000

money.usnews.com

When it Was Launched: June 2010

White Label Partner: In-House

Current Traffic/mo: 3,000,000

realestate.usnews.com

When it Was Launched: June 2015

White Label Partner: In-House

Current Traffic/mo: 826,000

lawyers.usnews.com

When it Was Launched: May 2018

White Label Partner: In-House

Current Traffic/mo: 5500

loans.usnews.com

When it Was Launched: Jan 2018

White Label Partner: In-House

Current Traffic/mo: 200,000

Who’s Powering These Early Affiliate White Labels?

BestReviews.com (Tribune Publishing)

Started by a couple of Harvard MBA’s and a very well respected investor and eventually sold to Tribune Publishing (great outcome ~$100mm cash/stock/incentives). They now leverage the entire network of Tribune’s high DA news sites as essentially a glorified PBN to pass link equity to bestreviews.com.

And what better place to implement white label affiliate than on some of their own high DA properties.

Currently we see implementations on:

NYdailynews.com in the forms of Best.NYDailyNews.com, Reviews.NYDailyNews.com, Products.NYDailyNews.com

ChicagoTribune.com in the forms of Best.ChicagoTribune.com, Reviews.ChicagoTribune.com, SeniorHousingGuide.ChicagoTribune.com, Deals.ChicagoTribune.com

And if successful, why won’t they continue to scale this same approach across other sites in the portfolio?

Bestreviews.guide

Reminds us of Findthebest.com, scraped and spun with no real value add. While this is a negative on the search side, it makes it extremely cost effective to white label and scale to target thousands of long tail terms on high DA properties. If you’re played in the Amazon affiliate site space at all you are definitely familiar with this site. Very thin, autogenerated site that played the PPC arbitrage game for a while until recently gaining significant organic traction and beginning to add unique content to pages.

ConsumerAffairs.com

Originally an unbiased consumer advocacy resource that was acquired and transformed into a very successful ($30mm/yr) affiliate site. Interestingly backed by the same investor that cofounded BestReviews.com. Seems to be targeting local lead gen content on local news sites subdomains with moderate success so far.

USnews.com

This is an interesting case because they appear to have create the subdomains in-house and are only working with other publishers for monetization of the traffic.

This is part of a larger trend we are seeing with sections like:

  • buzzfeed.com’/reviews
  • nymag.com/strategist
  • fool.com/the-ascent/

Expect more and more media companies to incorporate affiliate content into their existing sites. Affiliate content used to have a stigma that has now been removed as NYT has embraced it and media companies are feeling pressure from shrinking display ad dollars and are desperate to diversify and increase revenue.

Who Should Be Concerned About this Trend?

All pure play coupon and affiliate sites have the potential to be negatively effected by this tactic unless they develop a partnership/white label strategy on their own as they will lose potential SERP real estate.

Opportunities for the Little Guy

While this trend may seem like doom and gloom to the smaller affiliates and agencies who don’t have access to these top 1000 Alexa high DA sites. We think this presents a tremendous opportunity.

If you can’t beat them – join ’em.

The opportunities to replicate what Global Saving Group has done with Businessinsider, CNN, and some of the largest sites in the world may be unachievable for many, however this same concept can be applied on a more niche scale with slightly less efficiency.

Working with high DA existing legacy sites to create affiliate subfolders/subdomains on their properties. This can either be done through a pure rev share, consulting/project, or by paying upfront to “lease” a subdomain.

As with any SEO tactic that is viewed as shady or potentially underhanded within the community, those who ignore critics and “play to win” by aggressively chasing the opportunity see the best financial outcome.

Even if Google deindexes these subdomains tomorrow, tens of millions of dollars have been made in a 1 year time period from this tactic alone.

Know Your Worth (Focus on Upside)

Many companies may want to hire a “content strategist” role or similar for this. We recommend you avoid these and focus on partnership opportunities where you are exposed to the upside in a meaningful way.

If you have been a solo affiliate, or even just read some SEO forums and cases studies you will be shocked at how little of an understanding many large media organizations have in regards to creating affiliate content.

Just knowing how to perform keyword research, basic internal linking from supporting pages/homepage/footer, which verticals are the most lucrative, content structure, evaluating competition, ect will put you ahead of the curve.

In may cases external linkbuilding may not even been necessary as you are leveraging the topical relevance, history, and link profile of the host site so it makes your job even easier.

Opportunity Example #1: Credit Card/Savings Account Affiliate

Potential Hosts: TheStreet.com, SeekingAlpha.com, WSJ.com, Finance.Yahoo.com, Barrons.com, FinancialSamurai.com, Barrons.com, Marketwatch.com, Investors.com, InvestorPlace.com, MarketRealist.com

Parasite Content: 50 – 100 long form affiliate articles + supporting internal links

Revenue Potential: $1 – $3mm (minimum)

Opportunity Example #2: SMB Software Affiliate

Potential Hosts: SmallBizTrends.com,

Parasite Content: ~100 long form affiliate articles + supporting internal links

Revenue Potential: $500k -$2mm

Opportunity Example #3: Footwear Affiliate

Potential Hosts: FootwearNews.com, SoleCollector.com, SneakerBarDetroit.com, SneakerNews.com, Greatist.com

Parasite Content: ~300 long form affiliate articles + supporting internal links

Revenue Potential: $100k – $500k

If BestReviews.Guide can get a deal with MSN.com, don’t assume any legacy sites are off the table.

Google’s Response to This Tactic

(starts at 3:58)

Seems to be a mixed answer, based on this video Google doesn’t seem to consider this practice outright spam or a flagrant violation of their terms.

From a user perspective, in the coupon space at least, the content is largely an undifferentiated commodity so what difference does it make to the visitor if they access it from a CNN.com subdomain or a solely coupon oriented site.

In the following Tweet they appear more forthcoming that is not an approach they suggest. They will likely reduce the weight given to these coupon sections of the sites, but aggressive manual actions or deindexing initiatives seem unlikely at this time. And each day that goes by means hundreds of thousands of dollar in profit for these white labelers and hosting media partners.

Our Predictions

Google will adjust the algorithm to nerf the most obvious offenders of this in the next 6 to 12 months. Especially in the cases where the white label content is unrelated to the topical authority of the main site.

Although they may not view the content as spam, if they allowed this practice to continue unfettered, then eventually every high DA site would lease a subdomain for every lucrative affiliate and lead gen vertical. Think jobs.cnn.com, flights.cnn.com, hotels.cnn.com, insurance.cnn.com, creditcards.cnn.com, ect. The amount of redundant, slightly spun/altered content would be ridiculous.

We do however think that topically relavant affiliate content added to existing high DA media company’s sites will continue to become more prevalent and continue to perform well for years to come.

Credit to https://medium.com/@loish for providing insights into this topic.

Here’s a Google doc that he keeps updating with examples of sites engaging in white label programs, search performance, as well as the operators of the programs.

https://docs.google.com/spreadsheets/d/1W3TI9WjP7Xe8yMEazu6BqAk7ae9YLBzyGdm6SDuUPa8/edit#gid=0

Expired Domains for SEO Buyer’s Report 2020 [498 PBN’s, Redirects, & Rebuilds Analyzed]

It’s been relatively well known in the SEO community that expiring domains with relavant links can be extremely valuable and can be used in a variety of ways to increase search rankings.

As shown in the report of 1000 Most Successful Amazon Affiliate Sites a large number of these domains are repurposed to rank for valuable commercial keywords related to their links and previous domain history. This strategy can also expedite the development process as the domain’s previous history allows it to skip the 4-8 month sandbox of a new domain.

These domains can also be redirected towards related affiliate sites or rebuilt into PBN’s using existing content from Web Archive or with basic WordPress installs.

We wanted to dive deeper to see exactly how expiring domains that were purchased for thousands of dollars are being used today for SEO. So we analyzed the last 10000 high value domains that was purchased at auction and filtered out what was currently live and being used for SEO purposes.

The criteria for this list was:

  • Domains were sold for >$1000
  • Domains had previous history and link equity (measured by Ahrefs DR) DR=0 domains were excluded.
  • Domains were priced primarily based on their SEO value rather than Domain Investor Value (one or two word domains, brandable, Company names, or other domains in emerging industries can sell for a premium prices based on scarcity and speculative value.)
  • Timeframe: We looked at all domains sold in 2019 on the largest auction platforms (GoDaddy, Namejet, SnapNames, Sedo, DropCatch, Dynadot)
  • Domains that didn’t resolve, were for sale, or parked were excluded
  • NameBio was used for this data so we could be missing private sales or sales on platforms not included in their database.

Our Findings

Relatively even split between buyers using these domains to create PBNs, redirect, or repurpose them into affiliate sites.

Online casinos (& their affiliates) love this tactic

Online casinos, gambling companies, and their affiliates (mainly outside the US) were by far the biggest spenders in these expiring domain auctions. There were a few specific companies who appear to have spent multiple six figures this year alone on expiring domain rebuild PBNs and many other who have spent 5 figures.

Lots of Amazon affiliates ranking & banking

Amazon affiliate was the second most popular method of monetizing these domains. Some appear to be performing extremely well in a short period of time as rebuilds due to multiple redirects, while others appear stagnant despite having impressive relevant link profiles. While far from a 100% hit rate, the winners have the potential for such outsized gains that this seems like valid opportunity.

Not-So-Private Blog Networks

The third most common use of these domains was a conversion to a general PBN. Many of these domains appear to cover a wide variety of verticals, and we guess links are sold through forums and marketplaces. While these may be lucrative for the site owners in the short term, and even may provide some rankings benefits to the linked sites, we would not want links from this style of site to any longer term projects.

Follow the Money

Finally the majority of other domains were promoting lucrative affiliate industries like CBD, Solar, Mattresses, Hosting, Personal Finance, and Supplements. Again, there’s definitely not a 100% success rate, but there are some very impressive examples of sites reaching an (estimated) 5 figures/mo in a few short weeks of launch.

Recommended Expired Domain Strategy

We don’t really see this as a great option for someone just getting started with SEO and affiliate marketing or looking to build a long term business on a solid foundation. There are too many variables that can go wrong and Google could crack down on this tactic any time in the future.

We also think it would be unwise to bet the farm on one expired name as there is a lot of variability on a domain level to how Google treats these names when rebuilt and it difficult (at least for us) to predict winners in the auction process.

However if you have $25k-$50k, we think a valid approach would be to buy numerous expired domains (likely in the $2,000 – $5,000 range) with excellent backlinks profiles and history at auction and throw a few dozen affiliate contextually relevant articles on each of them.

Then let them index and sit for a few weeks to see how the algorithm reacts and where they rank initially.

If you have a winner, you will know.

Traffic will increase steadily and within weeks you will be on page 1 or 2 for some of your affiliate keywords. From there you should scale the content for the site as fast as possible to cover the entire breadth of affiliate terms related to domain/link profile.

After this step it’s up to you, you could invest in informational content, legitimate links, and site design to make it cleaner for the long term (and for manual reviews). You could also look to flip it ASAP for a cash injection and repeat the process, or just hold for cash flow.

A Few of Our Favorite Examples

*For estimating the amount invested, we are assuming a cost of .025/word for content.

HealthEIron.com (NSFW)

From expiring in March to more than 300k monthly visitors and impressive ranking for lucrative affiliate keywords in under 4 months. Very interesting to see this is the health niche also – lots of sites getting dinged and lots of paranoia around “EAT”. This site is antithetical to “E-A-T” is almost all areas, however it has some great links from it’s past life and relevance to health topics.

Personally I believe the “Medic” and subsequent updates have more to do with links than E-A-T. It also seems like Google handpicked certain sites (cough… Healthline) to rank for sensitive health terms to prepare for “fake news” related lawsuits and litigation.

While this is an anomaly in scale and velocity of growth, it illustrates just how effective this approach can be. One success at this level can pay for dozens of similar site builds. We see this model as the highest potential short term ROI opportunity in SEO today.

Domain Purchase Date: 2019-03-04

Domain Purchase Price: $2325

DA: 33

Previous Site Use: Iron testing services

Current (Ahrefs) Traffic: 357355

EST Investment: $10k (Domain: $2325 Content: $6250 Editing/dev: $1k)

EST Earnings: $50k+/mo (very high commission verticals)

CarBibles.com (Navigadget.com redirect)

Great execution of an aged site repurposed into a high quality affiliate site with additional redirects to boost authority even more. It’s amazing to see how quickly this site grew from a thousand or two/mo to likely over $100k/mo. The group behind this site has a replicable process to create these sites, but this one is the most successful of the bunch.

They definitely invested heavily in content with over 3 million words published currently, but it has more than paid off.

This is a great example of what’s possible through affiliate marketing – $100k to create an asset worth multiple 7 figures in one year by just executing a proven strategy at scale. No need to be a visionary, just managing systems and operations.

Domain Purchase Date: 2019-01-02

Domain Purchase Price: $4,051

DA: 67

Previous Site Use: Navigagdet.com was a GPS review/ecommerce site. Carbibles was a car part review content site

Current (Ahrefs) Traffic:1,279,864

Est Investment: $103k (Domains: ~$20k Content: $78k Dev/Editing:$5k)

EST Earnings: $100k+/mo

NextThing.co

This site is an interesting case as it’s very different from most of the “review” style sites you see. They created a database to autogenerate 10’s of thousands of pages for a very low cost, which allows them to target even the most long tail terms. This approach combined with an expired high DA domain and entire site redirect (reviewtap.com) has lead to strong growth in a short period of time.

One point to note about this style of site is that Amazon generally will terminate affiliate accounts due to the thin content style, however they are notorious for selectively enforcing their operating agreement so this style of could possibly be sustained for a longer term (bestreviews.guide comes to mind).

While we don’t necessarily think the autogenerated route is the best for the long term, a site like this is great for exposing valuable keywords with little competition. If a page with no substantial unique content is ranking on the first page, even a poor quality guide targeted at those keywords should have no problem overtaking it.

Domain Purchase Date: 2019-01-29

Domain Purchase Price: $3000

DA: 52

Previous Site Use: hardware tech ecommerce site

Current (Ahrefs) Traffic: 162,447

Est Investment: $11k (Domain: $3k Content: $2k Dev/Editing: $5k)

EST Earnings: ~$15k/mo

JoCoxLoneliness.org

This is a very interesting case to us, not because of an abnormally large amount of traffic or earnings, but instead of the history of the site. The original version of this site was ContractorCulture.com which reached a peak of more than 100k visitors ($15-$25k/mo) in early 2018 by ranking for numerous valuable affiliate and home service lead gen terms. In April of that year it was impacted significantly by an algorithm change and had to swift decline to ~5k visitors/mo in Jan 2019.

By redirecting to this expired domain, with built in trust and a great link profile it had been able to recover to 30k/mo in a few short weeks.

This presents a tremendous opportunity to buy distressed affiliate sites and revive them in a short period of time through redirection. Great upside that can be realized in a much shorter time than building and developing a site from scratch (or even an aged domain).

Also if you have an existing site that was hit by an update (more common than many would like to admit) this may be a great “Hail Mary” opportunity to consider before abandoning it or selling it off.

Domain Purchase Date: 2019-02-24

Domain Purchase Price: $2,425

DA: 62

Previous Site Use: Loneliness social organization

Current (Ahrefs) Traffic: 29,934

Est Investment: $31k (Domains: $2425 Content: $81.5k Dev/Editing: $5k)

EST Earnings: ~$10k-$15k

EDCmag.com

Pretty straightforward but effective approach that highlight a few important aspects of a rebuild.

  • high DA, great natural links (gov redirect, tons of .edu)
  • rebuilt most linked content from existing site
  • long form structured affiliate content related to the links and topic of the site

This example is a great point of reference for what a “winner” looks like in terms of traffic growth velocity.

Domain Purchase Date: 2019-01-19

Domain Purchase Price: $2,701

DA: 62

Previous Site Use: Construction & Sustainable Design Magzaine

Current (Ahrefs) Traffic: 29,974

Est Investment: $15k (Domains: $2701 Content: $11.6k Dev/Editing: $2k)

EST Earnings: $5-7k/mo

KilledByPolice.net

Great example of how you can creatively leverage topical strength into an area with affiliate opportunities. While initially this may seem limited there are a ton of other areas this site can expand to including guns, safety equipment, and combat gear.

Kind of a grim topic, but by keeping up with the index of deaths and obfuscating the affiliate content from the homepage it can continue to attract links and not raise any eyebrows that would have someone remove existing links.

Name Purchase Date: 2019-02-05

Domain Purchase Price: $6,251 

DA: 51

Previous Site Use: Database of police shootings

Current (Ahrefs) Traffic: 16,631

Est Investment: $13.5k (Domains: $6251 Content: $5k Dev/Editing: $2k)

EST Earnings: $3-5k/mo

Expired Domains for SEO 2019 YTD Dataset (Rebuilds, Redirects, & PBNs)

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1000 Profitable Amazon Affiliate Website Examples 2020 (URLs, Keywords, Backlinks, Domain History, Earnings Revealed)

Preface: This list is not perfect.

There are large traditional media publishers that have begun incorporating affiliate content into their properties and arbitrage players who focus on paid traffic that have been purposefully excluded from this list.

SEO driven sites with “best” and “review” style content tend to be the easiest to reverse engineer and most predictable over the long term so that is where this article will focus.

These traffic and revenue figures are estimates based on Ahrefs, SEMrush, and SimilarWeb as well as firsthand experience of the RPM of this traffic type.

(The estimated monthly revenue calculation for this sheet was Ahrefs Traffic x $.15)

This type of analysis is something we do regularly to find new opportunities and keep tabs on new trends, so we figured that others might find it valuable also.

Why is This Information Useful?

On Page Best Practices: If you study 1000 successful sites, you can’t help but begin to notice patterns and similarities between the type and structure of content that is working.

Copy What’s Working: You don’t have to reinvent the wheel: find a low quality site on this list that’s generating a lot of traffic/revenue, reverse engineer which keywords are their main drivers and analyze their backlink profile, than build a better version of it.

As you will see from this list there is room for multiple profitable sites in the same niche, so even if you don’t completely overtake the existing site you will likely have built a profitable site and see a great return

Niche Idea Generation: By studying the sites that are performing well you can begin to get an idea of which niches are the most lucrative and spot up and coming trends.

For example, you likely wouldn’t think of menstrual cups when trying to brainstorm a niche to target. But with 100,000 monthly searches and a long term increasing trend, it might be an interesting area to consider.

Here’s a cool tool I discovered recently that monitors the fastest growing search topics.

Discover new link building techniques: By studying the backlink profile and domain history of successful sites you can determine for yourself if a specific link-building strategy is still working and stay ahead of the curve. You can also find linking opportunities by reverse engineering competitor backlinks.

Competitor Monitoring: If you’re currently ranking in a specific niche, it’s vital to your long term success to regularly monitor competitors and new entrants.

Corp Dev/Acquisitions: By understanding the landscape of which sites are performing you can identify opportunities to make strategic acquisitions, roll ups in a similar niche, or find under monetized sites to buy and flip.

Interesting Findings From this Analysis

28% were built on expiring or expired domains then repurposed info affiliate sites.

Yes, this is still working extremely well in some cases.

Median number of pages indexed were 423. The days of micro niche sites seem to be (mostly) over and authority style sites in the 200-600 page range seems to what’s working most consistently.

Mean Domain Rating (DR) was 39 and the median was 37.

No surprise to see a positive correlation between earnings and DR.

Most sites earn under $10,000 per month, however there are 44 that make over $100k and a few that do $1,000,000+/mo.

General sites earned the most in aggregate per month ($8mm/mo), but there were 5 other niches that had $1mm+/mo earnings so it’s definitely achievable to make a significant amount as a more niche oriented site.

Niche Total Monthly Earnings
Other $95,883.95
Apparel$345,887.40
Audio$228,749.85
Auto$803,403.75
Baby$1,045.05
BBQ$66,979.65
Beauty$486,788.55
Biking$92,928.30
Books$32,232.00
Brewing$3,271.50
Business Services$103,369.05
Cannabis$47,018.70
Coffee$205,795.65
Computers$3,489,602.15
Drones$61,486.20
Finance$69,964.50
Fitness$955,085.75
Footwear$180,649.05
Furniture$16,564.80
Gaming$1,001,747.70
Gardening$193,306.80
General$7,864,825.40
Golf$112,916.55
Guns$529,843.05
Hair$31,032.00
Health$235,921.05
Home$892,468.25
Hunting$7,821.35
HVAC$18,060.60
Kitchen$290,208.15
Mermaid$1,657.80
Music$301,746.75
Nursing$24,347.10
Outdoor$1,287,438.30
Parenting$1,414,537.50
Pest Control$157,223.70
Pets$552,879.00
Pets $10,484.25
Photography$778,553.40
Pool Care$21,518.40
Preparedness$101,643.90
Security$302,607.75
Senior Care$29,853.15
Sleep$577,626.75
Software$12,681.90
Sports$59,893.55
Sports $2,951.55
Supplements$79,820.55
Tattoo$19,490.70
Tech$4,033,842.05
Test Prep$105,093.15
Tools$387,830.10
Toys$149,984.10
Travel$158,677.80
Vacuum$32,027.85
Vaping$116,238.60
Water$66,611.85

General was the most common niche with 15.6%, followed by Outdoor at 9.4%, and Home at 6.9%. Major takeaway from this was just how distributed the market is currently and how there are opportunities to build successful sites in almost any area.

*Feel free to use or repost this data in any way you wish, but please reference (and link back to) to this article

1000 Examples of Successful Amazon Affiliate Sites

PhotographyTalk.com

photographytalk


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 38000
Ahrefs DR: 63
Ahrefs Traffic: 160290
SimilarWeb Total Visitors: 535.95K
SEMrush Traffic: 43.7K
EST Earnings Per Month: $24043.5
Comments:

SlowTwitch.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 170000
Ahrefs DR: 71
Ahrefs Traffic: 56878
SimilarWeb Total Visitors: 737.56K
SEMrush Traffic: 55.3K
EST Earnings Per Month: $8531.7
Comments:

BoardgameGeek.com


Category: Gaming
Domain History: Fresh
Number of indexed pages (site:): 3090000
Ahrefs DR: 85
Ahrefs Traffic: 4693774
SimilarWeb Total Visitors: 17.50M
SEMrush Traffic: 3M
EST Earnings Per Month: $704066.1
Comments:

Versus.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2560000
Ahrefs DR: 70
Ahrefs Traffic: 956713
SimilarWeb Total Visitors: 8.63M
SEMrush Traffic: 223.6K
EST Earnings Per Month: $143506.95
Comments:

TomsHardware.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 2470000
Ahrefs DR: 83
Ahrefs Traffic: 5157882
SimilarWeb Total Visitors: 44.03M
SEMrush Traffic: 2M
EST Earnings Per Month: $773682.3
Comments:

DPReview.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 2250000
Ahrefs DR: 85
Ahrefs Traffic: 1944472
SimilarWeb Total Visitors: 17.16M
SEMrush Traffic: 866.5K
EST Earnings Per Month: $291670.8
Comments:

WhatToExpect.com


Category: Parenting
Domain History: Fresh
Number of indexed pages (site:): 1800000
Ahrefs DR: 77
Ahrefs Traffic: 3572983
SimilarWeb Total Visitors: 6.84M
SEMrush Traffic: 6.9M
EST Earnings Per Month: $535947.45
Comments:

PissedConsumer.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1370000
Ahrefs DR: 73
Ahrefs Traffic: 921248
SimilarWeb Total Visitors: 1.72M
SEMrush Traffic: 600.4K
EST Earnings Per Month: $138187.2
Comments:

WatchUSeek.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 1170000
Ahrefs DR: 70
Ahrefs Traffic: 228901
SimilarWeb Total Visitors: 3.31M
SEMrush Traffic: 198.4K
EST Earnings Per Month: $34335.15
Comments:

UserBenchmark.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 918000
Ahrefs DR: 70
Ahrefs Traffic: 2962619
SimilarWeb Total Visitors: 19.91M
SEMrush Traffic: 863.3K
EST Earnings Per Month: $444392.85
Comments:

GearSlutz.com


Category: Audio
Domain History: Fresh
Number of indexed pages (site:): 776000
Ahrefs DR: 72
Ahrefs Traffic: 335711
SimilarWeb Total Visitors: 6.01M
SEMrush Traffic: 247.6K
EST Earnings Per Month: $50356.65
Comments:

PurseBlog.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 602000
Ahrefs DR: 71
Ahrefs Traffic: 212523
SimilarWeb Total Visitors: 1.60M
SEMrush Traffic: 236.3K
EST Earnings Per Month: $31878.45
Comments:

PCPartPicker.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 530000
Ahrefs DR: 74
Ahrefs Traffic: 3258943
SimilarWeb Total Visitors: 12.93M
SEMrush Traffic: 863.9K
EST Earnings Per Month: $488841.45
Comments:

SlickDeals.net


Category: General
Domain History: Fresh
Number of indexed pages (site:): 458000
Ahrefs DR: 77
Ahrefs Traffic: 7722055
SimilarWeb Total Visitors: 64.64M
SEMrush Traffic: 5.9M
EST Earnings Per Month: $1158308.25
Comments:

NYMag.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 431000
Ahrefs DR: 90
Ahrefs Traffic: 7016673
SimilarWeb Total Visitors: 16.79M
SEMrush Traffic: 8.6M
EST Earnings Per Month: $1052500.95
Comments:

ReviewMeta.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 373000
Ahrefs DR: 60
Ahrefs Traffic: 210017
SimilarWeb Total Visitors: 1.68M
SEMrush Traffic: 149.2K
EST Earnings Per Month: $31502.55
Comments:

BestReviews.guide


Category: General
Domain History: Fresh
Number of indexed pages (site:): 352000
Ahrefs DR: 55
Ahrefs Traffic: 603949
SimilarWeb Total Visitors: 12.42M
SEMrush Traffic: 683.6K
EST Earnings Per Month: $90592.35
Comments: thin autogenerated content, traditionally adwords arb now gaining organic traction

CameraDecision.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 332000
Ahrefs DR: 42
Ahrefs Traffic: 249364
SimilarWeb Total Visitors: 1.68M
SEMrush Traffic: 139.4K
EST Earnings Per Month: $37404.6
Comments:

ApartmentTherapy.com


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 250000
Ahrefs DR: 86
Ahrefs Traffic: 1805059
SimilarWeb Total Visitors: 6.75M
SEMrush Traffic: 2.2M
EST Earnings Per Month: $270758.85
Comments:

FishLore.com


Category: Outdoors
Domain History: Fresh
Number of indexed pages (site:): 249000
Ahrefs DR: 52
Ahrefs Traffic: 123715
SimilarWeb Total Visitors: 1.06M
SEMrush Traffic: 127.2K
EST Earnings Per Month: $18557.25
Comments:

BrickSet.com


Category: Toys
Domain History: Fresh
Number of indexed pages (site:): 241000
Ahrefs DR: 71
Ahrefs Traffic: 642136
SimilarWeb Total Visitors: 2.70M
SEMrush Traffic: 450.2K
EST Earnings Per Month: $96320.4
Comments:

Business99.net


Category: General
Domain History: Fresh
Number of indexed pages (site:): 216000
Ahrefs DR: 24
Ahrefs Traffic: 36497
SimilarWeb Total Visitors: 105.25K
SEMrush Traffic: 37.2K
EST Earnings Per Month: $5474.55
Comments:

EquipBoard.com


Category: Music, Audio
Domain History: Fresh
Number of indexed pages (site:): 183000
Ahrefs DR: 58
Ahrefs Traffic: 285491
SimilarWeb Total Visitors: 1.86M
SEMrush Traffic: 232.1K
EST Earnings Per Month: $42823.65
Comments:

EPhotoZine.com


Category: Photography
Domain History: Expiring Repurposed
Number of indexed pages (site:): 150000
Ahrefs DR: 74
Ahrefs Traffic: 189222
SimilarWeb Total Visitors: 1.28M
SEMrush Traffic: 51.9K
EST Earnings Per Month: $28383.3
Comments:

TweakTown.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 143000
Ahrefs DR: 76
Ahrefs Traffic: 584634
SimilarWeb Total Visitors: 2.80M
SEMrush Traffic: 191.6K
EST Earnings Per Month: $87695.1
Comments:

NextThing.co


Category: General
Domain History: Expring Auction (GoDaddy)
Number of indexed pages (site:): 139000
Ahrefs DR: 52
Ahrefs Traffic: 129160
SimilarWeb Total Visitors: 139.65K
SEMrush Traffic: 137.7K
EST Earnings Per Month: $19374
Comments:

FakeSpot.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 130000
Ahrefs DR: 62
Ahrefs Traffic: 228103
SimilarWeb Total Visitors: 3.81M
SEMrush Traffic: 114.5K
EST Earnings Per Month: $34215.45
Comments:

NerdTechy.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 109000
Ahrefs DR: 44
Ahrefs Traffic: 105403
SimilarWeb Total Visitors: 453.50K
SEMrush Traffic: 84.2K
EST Earnings Per Month: $15810.45
Comments:

TheSawGuy.com


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 102000
Ahrefs DR: 31
Ahrefs Traffic: 136403
SimilarWeb Total Visitors: 343.32K
SEMrush Traffic: 148.1K
EST Earnings Per Month: $20460.45
Comments:

RokSlide.com


Category: Guns, Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 87800
Ahrefs DR: 39
Ahrefs Traffic: 89464
SimilarWeb Total Visitors: 487.61K
SEMrush Traffic: 75.3K
EST Earnings Per Month: $13419.6
Comments:

ProjectorCentral.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 85400
Ahrefs DR: 73
Ahrefs Traffic: 269589
SimilarWeb Total Visitors: 1.02M
SEMrush Traffic: 239.8K
EST Earnings Per Month: $40438.35
Comments:

TrustedReviews.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 83100
Ahrefs DR: 81
Ahrefs Traffic: 5512974
SimilarWeb Total Visitors: 11.36M
SEMrush Traffic: 1.6M
EST Earnings Per Month: $826946.1
Comments:

MakeupandBeauty.com


Category: Beauty
Domain History: Fresh
Number of indexed pages (site:): 82700
Ahrefs DR: 68
Ahrefs Traffic: 262307
SimilarWeb Total Visitors: 1.81M
SEMrush Traffic: 88.3K
EST Earnings Per Month: $39346.05
Comments:

SheFinds.com


Category: Beauty
Domain History: Fresh
Number of indexed pages (site:): 77800
Ahrefs DR: 72
Ahrefs Traffic: 178549
SimilarWeb Total Visitors: 860.20K
SEMrush Traffic: 182.8K
EST Earnings Per Month: $26782.35
Comments:

TireSize.com


Category: Auto
Domain History: Uniregistry
Number of indexed pages (site:): 75400
Ahrefs DR: 48
Ahrefs Traffic: 873969
SimilarWeb Total Visitors: 1.76M
SEMrush Traffic: 852.8K
EST Earnings Per Month: $131095.35
Comments:

AudioReview.com


Category: Audio
Domain History: Fresh
Number of indexed pages (site:): 67400
Ahrefs DR: 57
Ahrefs Traffic: 163386
SimilarWeb Total Visitors: 1.14M
SEMrush Traffic: 150.4K
EST Earnings Per Month: $24507.9
Comments:

Paddling.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 65300
Ahrefs DR: 67
Ahrefs Traffic: 366277
SimilarWeb Total Visitors: 960.48K
SEMrush Traffic: 439.2K
EST Earnings Per Month: $54941.55
Comments:

BoomsBeat.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 61800
Ahrefs DR: 57
Ahrefs Traffic: 72745
SimilarWeb Total Visitors: 168.22K
SEMrush Traffic: 55.7K
EST Earnings Per Month: $10911.75
Comments:

Audioholics.com


Category: Audio
Domain History: Fresh
Number of indexed pages (site:): 58400
Ahrefs DR: 70
Ahrefs Traffic: 129767
SimilarWeb Total Visitors: 989.92K
SEMrush Traffic: 92.2K
EST Earnings Per Month: $19465.05
Comments:

EverydayCarry.com


Category: Preparedness
Domain History: Fresh
Number of indexed pages (site:): 57800
Ahrefs DR: 59
Ahrefs Traffic: 102475
SimilarWeb Total Visitors: 886.40K
SEMrush Traffic: 64.8K
EST Earnings Per Month: $15371.25
Comments:

GoodGuide.com


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 55800
Ahrefs DR: 75
Ahrefs Traffic: 61734
SimilarWeb Total Visitors: 170.88K
SEMrush Traffic: 61.3K
EST Earnings Per Month: $9260.1
Comments:

Reviewed.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 50600
Ahrefs DR: 74
Ahrefs Traffic: 842635
SimilarWeb Total Visitors: 1.96M
SEMrush Traffic: 671.1K
EST Earnings Per Month: $126395.25
Comments: USA Today’s affiliate play

GolfMagic.com


Category: Golf
Domain History: Expiring Repurposed
Number of indexed pages (site:): 46500
Ahrefs DR: 54
Ahrefs Traffic: 65307
SimilarWeb Total Visitors: 639.86K
SEMrush Traffic: 36.7K
EST Earnings Per Month: $9796.05
Comments:

Viewpoints.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 38100
Ahrefs DR: 68
Ahrefs Traffic: 62880
SimilarWeb Total Visitors: 206.84K
SEMrush Traffic: 48.6K
EST Earnings Per Month: $9432
Comments:

BensBargains.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 35800
Ahrefs DR: 50
Ahrefs Traffic: 117803
SimilarWeb Total Visitors: 3.70M
SEMrush Traffic: 59.3K
EST Earnings Per Month: $17670.45
Comments:

TheDrive.com


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 35700
Ahrefs DR: 78
Ahrefs Traffic: 779635
SimilarWeb Total Visitors: 6.97M
SEMrush Traffic: 848.4K
EST Earnings Per Month: $116945.25
Comments:

PCGameBenchmark.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 35300
Ahrefs DR: 1
Ahrefs Traffic: 454978
SimilarWeb Total Visitors: 395.01K
SEMrush Traffic: 15K
EST Earnings Per Month: $68246.7
Comments:

PopularMechanics.com


Category:
Domain History: Fresh
Number of indexed pages (site:): 34400
Ahrefs DR: 86
Ahrefs Traffic: 3366716
SimilarWeb Total Visitors: 11.34M
SEMrush Traffic: 3.6M
EST Earnings Per Month: $505007.4
Comments:

SkiMag.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 34300
Ahrefs DR: 71
Ahrefs Traffic: 70914
SimilarWeb Total Visitors: 613.49K
SEMrush Traffic: 151K
EST Earnings Per Month: $10637.1
Comments:

HowToGeek.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 31700
Ahrefs DR: 89
Ahrefs Traffic: 10503713
SimilarWeb Total Visitors: 48.29M
SEMrush Traffic: 6.5M
EST Earnings Per Month: $1575556.95
Comments:

Backpacker.com


Category: Outdoor, Preparedness
Domain History: Expiring Repurposed
Number of indexed pages (site:): 31200
Ahrefs DR: 76
Ahrefs Traffic: 360960
SimilarWeb Total Visitors: 958.12K
SEMrush Traffic: 318.7K
EST Earnings Per Month: $54144
Comments:

MyGolfSpy.com


Category: Golf
Domain History: Fresh
Number of indexed pages (site:): 29100
Ahrefs DR: 64
Ahrefs Traffic: 140380
SimilarWeb Total Visitors: 899.30K
SEMrush Traffic: 158.4K
EST Earnings Per Month: $21057
Comments:

Homesthetics.net


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 28400
Ahrefs DR: 62
Ahrefs Traffic: 225200
SimilarWeb Total Visitors: 441.79K
SEMrush Traffic: 284.9K
EST Earnings Per Month: $33780
Comments:

LaptopMedia.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 28100
Ahrefs DR: 47
Ahrefs Traffic: 191670
SimilarWeb Total Visitors: 1.23M
SEMrush Traffic: 50.7K
EST Earnings Per Month: $28750.5
Comments:

Dappered.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 25400
Ahrefs DR: 55
Ahrefs Traffic: 71497
SimilarWeb Total Visitors: 992.60K
SEMrush Traffic: 39.5K
EST Earnings Per Month: $10724.55
Comments:

DIYPhotography.net


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 25200
Ahrefs DR: 76
Ahrefs Traffic: 216726
SimilarWeb Total Visitors: 1.22M
SEMrush Traffic: 124.2K
EST Earnings Per Month: $32508.9
Comments:

VideoMaker.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 25000
Ahrefs DR: 75
Ahrefs Traffic: 85519
SimilarWeb Total Visitors: 561.58K
SEMrush Traffic: 53.4K
EST Earnings Per Month: $12827.85
Comments:

GardeningProductsReview.com


Category: Gardening
Domain History: Expiring Repurposed
Number of indexed pages (site:): 24700
Ahrefs DR: 43
Ahrefs Traffic: 24443
SimilarWeb Total Visitors: 84.51K
SEMrush Traffic: 20.9K
EST Earnings Per Month: $3666.45
Comments:

HiConsumption.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 24000
Ahrefs DR: 73
Ahrefs Traffic: 666428
SimilarWeb Total Visitors: 2.30M
SEMrush Traffic: 490.8K
EST Earnings Per Month: $99964.2
Comments:

KnowYourMobile.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 23600
Ahrefs DR: 72
Ahrefs Traffic: 141739
SimilarWeb Total Visitors: 457.03K
SEMrush Traffic: 77.8K
EST Earnings Per Month: $21260.85
Comments:

ThisIsWhyImBroke.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 22800
Ahrefs DR: 71
Ahrefs Traffic: 793530
SimilarWeb Total Visitors: 2.51M
SEMrush Traffic: 614.7K
EST Earnings Per Month: $119029.5
Comments:

ElectricBikeReview.com


Category: Biking
Domain History: Fresh
Number of indexed pages (site:): 22800
Ahrefs DR: 54
Ahrefs Traffic: 86934
SimilarWeb Total Visitors: 797.25K
SEMrush Traffic: 74.4K
EST Earnings Per Month: $13040.1
Comments:

HardwareSecrets.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 22500
Ahrefs DR: 69
Ahrefs Traffic: 100644
SimilarWeb Total Visitors: 469.68K
SEMrush Traffic: 56.2K
EST Earnings Per Month: $15096.6
Comments:

GearJunkie.com


Category: Outdoor
Domain History: Expired Repurposed
Number of indexed pages (site:): 22400
Ahrefs DR: 74
Ahrefs Traffic: 393095
SimilarWeb Total Visitors: 1.40M
SEMrush Traffic: 330.5K
EST Earnings Per Month: $58964.25
Comments:

GearPatrol.com


Category: Outdoor, Apparel, Preparedness
Domain History: Expiring Repurposed
Number of indexed pages (site:): 21700
Ahrefs DR: 78
Ahrefs Traffic: 1177170
SimilarWeb Total Visitors: 6.70M
SEMrush Traffic: 1.1M
EST Earnings Per Month: $176575.5
Comments:

The-Gadgeteer.com


Category: Tech, Tools
Domain History: Expiring Repurposed
Number of indexed pages (site:): 21400
Ahrefs DR: 74
Ahrefs Traffic: 141794
SimilarWeb Total Visitors: 602.02K
SEMrush Traffic: 105K
EST Earnings Per Month: $21269.1
Comments:

YourNextShoes.com


Category: Footwear
Domain History: Expiring Repurposed
Number of indexed pages (site:): 20900
Ahrefs DR: 45
Ahrefs Traffic: 190251
SimilarWeb Total Visitors: 398.10K
SEMrush Traffic: 170.6K
EST Earnings Per Month: $28537.65
Comments:

DietsInReview.com


Category: Supplements
Domain History: Expiring Repurposed
Number of indexed pages (site:): 20700
Ahrefs DR: 66
Ahrefs Traffic: 98708
SimilarWeb Total Visitors: 321.18K
SEMrush Traffic: 54.5K
EST Earnings Per Month: $14806.2
Comments:

ToolsInAction.com


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 19700
Ahrefs DR: 45
Ahrefs Traffic: 65763
SimilarWeb Total Visitors: 142.18K
SEMrush Traffic: 69.6K
EST Earnings Per Month: $9864.45
Comments:

ModifiedLife.com


Category: Auto
Domain History: Expiring Repurposed
Number of indexed pages (site:): 19500
Ahrefs DR: 24
Ahrefs Traffic: 36563
SimilarWeb Total Visitors: 517.23K
SEMrush Traffic: 85.4K
EST Earnings Per Month: $5484.45
Comments:

OuterVision.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 18800
Ahrefs DR: 67
Ahrefs Traffic: 152347
SimilarWeb Total Visitors: 1.16M
SEMrush Traffic: 23.7K
EST Earnings Per Month: $22852.05
Comments:

CoolThings.com


Category: General
Domain History: Afternic
Number of indexed pages (site:): 18500
Ahrefs DR: 66
Ahrefs Traffic: 77441
SimilarWeb Total Visitors: 332.51K
SEMrush Traffic: 82.5K
EST Earnings Per Month: $11616.15
Comments:

HomeTheaterHiFi.com


Category: Home, Tech, Audio
Domain History: Fresh
Number of indexed pages (site:): 18400
Ahrefs DR: 70
Ahrefs Traffic: 65494
SimilarWeb Total Visitors: 301.08K
SEMrush Traffic: 41.1K
EST Earnings Per Month: $9824.1
Comments:

CoolMaterial.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 18200
Ahrefs DR: 75
Ahrefs Traffic: 191990
SimilarWeb Total Visitors: 1.40M
SEMrush Traffic: 160.1K
EST Earnings Per Month: $28798.5
Comments:

CooksIllustrated.com


Category: Kitchen
Domain History: Fresh
Number of indexed pages (site:): 17700
Ahrefs DR: 76
Ahrefs Traffic: 566177
SimilarWeb Total Visitors: 1.99M
SEMrush Traffic: 796.3K
EST Earnings Per Month: $84926.55
Comments:

GistGear.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 16600
Ahrefs DR: 18
Ahrefs Traffic: 7223
SimilarWeb Total Visitors: 134.05K
SEMrush Traffic: 7.3K
EST Earnings Per Month: $1083.45
Comments:

YaleAppliance.com


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 16100
Ahrefs DR: 55
Ahrefs Traffic: 331686
SimilarWeb Total Visitors: 485.07K
SEMrush Traffic: 339.2K
EST Earnings Per Month: $49752.9
Comments:

Spy.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 16100
Ahrefs DR: 68
Ahrefs Traffic: 45841
SimilarWeb Total Visitors: 321.18K
SEMrush Traffic: 50.4K
EST Earnings Per Month: $6876.15
Comments:

t3.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 15700
Ahrefs DR: 77
Ahrefs Traffic: 2581577
SimilarWeb Total Visitors: 8.92M
SEMrush Traffic: 954.2K
EST Earnings Per Month: $387236.55
Comments:

StorageReview.com


Category: Computers, Tech
Domain History: Expiring Repurposed
Number of indexed pages (site:): 15700
Ahrefs DR: 75
Ahrefs Traffic: 133171
SimilarWeb Total Visitors: 817.31K
SEMrush Traffic: 87.3K
EST Earnings Per Month: $19975.65
Comments:

ProjectorReviews.com


Category: Tech
Domain History: Expiring Repurposed
Number of indexed pages (site:): 15200
Ahrefs DR: 53
Ahrefs Traffic: 66847
SimilarWeb Total Visitors: 267.60K
SEMrush Traffic: 47.4K
EST Earnings Per Month: $10027.05
Comments:

HelpToChoose.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 14400
Ahrefs DR: 51
Ahrefs Traffic: 45488
SimilarWeb Total Visitors: 223.70K
SEMrush Traffic: 27.1K
EST Earnings Per Month: $6823.2
Comments:

TopTenReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 14000
Ahrefs DR: 82
Ahrefs Traffic: 2422774
SimilarWeb Total Visitors: 4.88M
SEMrush Traffic: 1.6M
EST Earnings Per Month: $363416.1
Comments:

FlatPanelsHD.com


Category: Tech
Domain History: Expiring Repurposed
Number of indexed pages (site:): 14000
Ahrefs DR: 63
Ahrefs Traffic: 63148
SimilarWeb Total Visitors: 763.63K
SEMrush Traffic: 34K
EST Earnings Per Month: $9472.2
Comments:

WiseBread.com


Category: Finance
Domain History: Fresh
Number of indexed pages (site:): 13900
Ahrefs DR: 76
Ahrefs Traffic: 312455
SimilarWeb Total Visitors: 1.88M
SEMrush Traffic: 361.7K
EST Earnings Per Month: $46868.25
Comments:

RunRepeat.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 13600
Ahrefs DR: 68
Ahrefs Traffic: 2193811
SimilarWeb Total Visitors: 4.02M
SEMrush Traffic: 1.9M
EST Earnings Per Month: $329071.65
Comments:

BestAdvisor.com


Category: General
Domain History: Uniregistry
Number of indexed pages (site:): 13100
Ahrefs DR: 70
Ahrefs Traffic: 162072
SimilarWeb Total Visitors: 532.61K
SEMrush Traffic: 159.6K
EST Earnings Per Month: $24310.8
Comments:

ToolGuyd.com


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 12700
Ahrefs DR: 55
Ahrefs Traffic: 189984
SimilarWeb Total Visitors: 1.32M
SEMrush Traffic: 177.5K
EST Earnings Per Month: $28497.6
Comments:

MomJunction.com


Category: Parentings
Domain History: Sedo
Number of indexed pages (site:): 12300
Ahrefs DR: 72
Ahrefs Traffic: 3600843
SimilarWeb Total Visitors: 16.55M
SEMrush Traffic: 2.5M
EST Earnings Per Month: $540126.45
Comments:

kk.org


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 12200
Ahrefs DR: 79
Ahrefs Traffic: 75575
SimilarWeb Total Visitors: 660.67K
SEMrush Traffic: 75K
EST Earnings Per Month: $11336.25
Comments:

DontWasteYourMoney.com


Category: Finance
Domain History: Fresh
Number of indexed pages (site:): 12200
Ahrefs DR: 54
Ahrefs Traffic: 38677
SimilarWeb Total Visitors: 359.53K
SEMrush Traffic: 34.3K
EST Earnings Per Month: $5801.55
Comments:

FiveBooks.com


Category: Books
Domain History: Expiring Repurposed
Number of indexed pages (site:): 11900
Ahrefs DR: 58
Ahrefs Traffic: 112018
SimilarWeb Total Visitors: 785.69K
SEMrush Traffic: 89.4K
EST Earnings Per Month: $16802.7
Comments:

The-Digital-Picture.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 11900
Ahrefs DR: 72
Ahrefs Traffic: 208206
SimilarWeb Total Visitors: 1.02M
SEMrush Traffic: 144.6K
EST Earnings Per Month: $31230.9
Comments:

Tech.co


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 11900
Ahrefs DR: 82
Ahrefs Traffic: 179915
SimilarWeb Total Visitors: 720.58K
SEMrush Traffic: 94.2K
EST Earnings Per Month: $26987.25
Comments:

LaptopMag.com


Category: Computer
Domain History: Fresh
Number of indexed pages (site:): 11500
Ahrefs DR: 80
Ahrefs Traffic: 5710837
SimilarWeb Total Visitors: 14.77M
SEMrush Traffic: 3.5M
EST Earnings Per Month: $856625.55
Comments:

PawDiet.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 11300
Ahrefs DR: 50
Ahrefs Traffic: 61223
SimilarWeb Total Visitors: 181.10K
SEMrush Traffic: 55.2K
EST Earnings Per Month: $9183.45
Comments:

TheToyInsider.com


Category: Toys
Domain History: Expiring Repurposed
Number of indexed pages (site:): 11200
Ahrefs DR: 61
Ahrefs Traffic: 66046
SimilarWeb Total Visitors: 80.82K
SEMrush Traffic: 119.2K
EST Earnings Per Month: $9906.9
Comments:

BookAuthority.org


Category: Books
Domain History: Fresh
Number of indexed pages (site:): 10800
Ahrefs DR: 57
Ahrefs Traffic: 55206
SimilarWeb Total Visitors: 657.25K
SEMrush Traffic: 39.3K
EST Earnings Per Month: $8280.9
Comments:

All3dp.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 10800
Ahrefs DR: 72
Ahrefs Traffic: 1481899
SimilarWeb Total Visitors: 4.77M
SEMrush Traffic: 703.6K
EST Earnings Per Month: $222284.85
Comments:

SolutionsReview.com


Category: Software
Domain History: Expired Repurposed
Number of indexed pages (site:): 10600
Ahrefs DR: 73
Ahrefs Traffic: 25134
SimilarWeb Total Visitors: 297.98K
SEMrush Traffic: 20.9K
EST Earnings Per Month: $3770.1
Comments:

SystemRequirementsLab.com


Category: Computer
Domain History: Expiring Repurposed
Number of indexed pages (site:): 10300
Ahrefs DR: 71
Ahrefs Traffic: 3833050
SimilarWeb Total Visitors: 7.70M
SEMrush Traffic: 352.1K
EST Earnings Per Month: $574957.5
Comments:

TopDogTips.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 10200
Ahrefs DR: 66
Ahrefs Traffic: 70830
SimilarWeb Total Visitors: 359.14K
SEMrush Traffic: 90.1K
EST Earnings Per Month: $10624.5
Comments:

Alternative.me


Category: Tech, Software
Domain History: Fresh
Number of indexed pages (site:): 9980
Ahrefs DR: 55
Ahrefs Traffic: 793855
SimilarWeb Total Visitors: 2.72M
SEMrush Traffic: 110K
EST Earnings Per Month: $119078.25
Comments:

ConsumerLab.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 9500
Ahrefs DR: 75
Ahrefs Traffic: 426744
SimilarWeb Total Visitors: 1.59M
SEMrush Traffic: 441.9K
EST Earnings Per Month: $64011.6
Comments:

GameIdeaList.com


Category: Gaming
Domain History: Fresh
Number of indexed pages (site:): 9260
Ahrefs DR: 28
Ahrefs Traffic: 9144
SimilarWeb Total Visitors: 170.05K
SEMrush Traffic: 5K
EST Earnings Per Month: $1371.6
Comments:

GadgetReview.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 9150
Ahrefs DR: 73
Ahrefs Traffic: 84672
SimilarWeb Total Visitors: 277.69K
SEMrush Traffic: 63.4K
EST Earnings Per Month: $12700.8
Comments:

AskTheBuilder.com


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 9070
Ahrefs DR: 71
Ahrefs Traffic: 88654
SimilarWeb Total Visitors: 369.76K
SEMrush Traffic: 108.6K
EST Earnings Per Month: $13298.1
Comments:

SimpliFaster.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 9000
Ahrefs DR: 53
Ahrefs Traffic: 28567
SimilarWeb Total Visitors: 129.75K
SEMrush Traffic: 34.7K
EST Earnings Per Month: $4285.05
Comments:

DogFoodAdvisor.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 8940
Ahrefs DR: 76
Ahrefs Traffic: 623606
SimilarWeb Total Visitors: 1.35M
SEMrush Traffic: 842.9K
EST Earnings Per Month: $93540.9
Comments:

ProToolReviews.com


Category: Tools
Domain History: Expiring Repurposed
Number of indexed pages (site:): 8840
Ahrefs DR: 65
Ahrefs Traffic: 228611
SimilarWeb Total Visitors: 782.53K
SEMrush Traffic: 272K
EST Earnings Per Month: $34291.65
Comments:

ArchitectureLab.net


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 8610
Ahrefs DR: 58
Ahrefs Traffic: 123266
SimilarWeb Total Visitors: 328.39K
SEMrush Traffic: 154.5K
EST Earnings Per Month: $18489.9
Comments:

CordCutting.com


Category: Tech
Domain History: Expiring Repurposed
Number of indexed pages (site:): 8488
Ahrefs DR: 55
Ahrefs Traffic: 89501
SimilarWeb Total Visitors: 302.49K
SEMrush Traffic: 42.2K
EST Earnings Per Month: $13425.15
Comments:

SlumberSearch.com


Category: Sleep
Domain History: Fresh
Number of indexed pages (site:): 8380
Ahrefs DR: 50
Ahrefs Traffic: 206459
SimilarWeb Total Visitors: 229.31K
SEMrush Traffic: 143.2K
EST Earnings Per Month: $30968.85
Comments:

Ezvid.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 8180
Ahrefs DR: 75
Ahrefs Traffic: 812339
SimilarWeb Total Visitors: 2.79M
SEMrush Traffic: 770.7K
EST Earnings Per Month: $121850.85
Comments:

PetsLady.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 8100
Ahrefs DR: 50
Ahrefs Traffic: 23099
SimilarWeb Total Visitors: 95.48K
SEMrush Traffic: 23.5K
EST Earnings Per Month: $3464.85
Comments:

CupcakesandCashmere.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 7920
Ahrefs DR: 73
Ahrefs Traffic: 45842
SimilarWeb Total Visitors: 462K
SEMrush Traffic: 54.6K
EST Earnings Per Month: $6876.3
Comments:

MusicCritic.com


Category: Music
Domain History: Fresh
Number of indexed pages (site:): 7460
Ahrefs DR: 53
Ahrefs Traffic: 470001
SimilarWeb Total Visitors: 1.42M
SEMrush Traffic: 367.4K
EST Earnings Per Month: $70500.15
Comments:

BestProducts.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 7180
Ahrefs DR: 75
Ahrefs Traffic: 1777222
SimilarWeb Total Visitors: 4.09M
SEMrush Traffic: 2.3M
EST Earnings Per Month: $266583.3
Comments:

SectionHiker.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 7130
Ahrefs DR: 65
Ahrefs Traffic: 149971
SimilarWeb Total Visitors: 633.44K
SEMrush Traffic: 115.4K
EST Earnings Per Month: $22495.65
Comments:

CarbonCostume.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 6990
Ahrefs DR: 54
Ahrefs Traffic: 110534
SimilarWeb Total Visitors: 188.52K
SEMrush Traffic: 108.1K
EST Earnings Per Month: $16580.1
Comments:

GearMoose.com


Category: Fitness, Outdoor
Domain History: Fresh
Number of indexed pages (site:): 6920
Ahrefs DR: 62
Ahrefs Traffic: 270379
SimilarWeb Total Visitors: 627.43K
SEMrush Traffic: 295.1K
EST Earnings Per Month: $40556.85
Comments:

Wareable.com


Category: Fitness, Tech
Domain History: Fresh
Number of indexed pages (site:): 6910

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N/A

SimilarWeb Total Visitors: 1.81M

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N/A

Comments:

HouseholdMe.com


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 6850
Ahrefs DR: 27
Ahrefs Traffic: 60904
SimilarWeb Total Visitors: 215.73K
SEMrush Traffic: 65.4K
EST Earnings Per Month: $9135.6
Comments:

CameraLabs.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 6790
Ahrefs DR: 69
Ahrefs Traffic: 75544
SimilarWeb Total Visitors: 473.50K
SEMrush Traffic: 36K
EST Earnings Per Month: $11331.6
Comments:

BarBend.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 6620
Ahrefs DR: 63
Ahrefs Traffic: 333826
SimilarWeb Total Visitors: 1.77M
SEMrush Traffic: 357.2K
EST Earnings Per Month: $50073.9
Comments:

BestReviews.com


Category: General
Domain History: Sedo
Number of indexed pages (site:): 6490
Ahrefs DR: 70
Ahrefs Traffic: 159828
SimilarWeb Total Visitors: 5.64M
SEMrush Traffic: 214.3K
EST Earnings Per Month: $23974.2
Comments:

GrowWeedEasy.com


Category: Cannabis
Domain History: Fresh
Number of indexed pages (site:): 6460
Ahrefs DR: 57
Ahrefs Traffic: 223367
SimilarWeb Total Visitors: 2.01M
SEMrush Traffic: 160.2K
EST Earnings Per Month: $33505.05
Comments:

IntoTheGloss.com


Category: Beauty
Domain History: Fresh
Number of indexed pages (site:): 6220
Ahrefs DR: 76
Ahrefs Traffic: 332021
SimilarWeb Total Visitors: 1.19M
SEMrush Traffic: 469.5K
EST Earnings Per Month: $49803.15
Comments:

UAVCoach.com


Category: Drones
Domain History: Fresh
Number of indexed pages (site:): 6200
Ahrefs DR: 67
Ahrefs Traffic: 125810
SimilarWeb Total Visitors: 684.64K
SEMrush Traffic: 125.9K
EST Earnings Per Month: $18871.5
Comments:

OutdoorGearLab.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 5480
Ahrefs DR: 72
Ahrefs Traffic: 702249
SimilarWeb Total Visitors: 2.13M
SEMrush Traffic: 563K
EST Earnings Per Month: $105337.35
Comments:

CoffeeReview.com


Category: Coffee
Domain History: Expiring Repurposed
Number of indexed pages (site:): 5450
Ahrefs DR: 70
Ahrefs Traffic: 24111
SimilarWeb Total Visitors: 71.88K
SEMrush Traffic: 40.9K
EST Earnings Per Month: $3616.65
Comments:

CameraJabber.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 5160
Ahrefs DR: 54
Ahrefs Traffic: 45211
SimilarWeb Total Visitors: 405.56K
SEMrush Traffic: 26.9K
EST Earnings Per Month: $6781.65
Comments:

AwesomeStuff365.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 5050
Ahrefs DR: 46
Ahrefs Traffic: 182097
SimilarWeb Total Visitors: 301.32K
SEMrush Traffic: 238.6K
EST Earnings Per Month: $27314.55
Comments:

RunnerClick.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 4970
Ahrefs DR: 66
Ahrefs Traffic: 710009
SimilarWeb Total Visitors: 1.55M
SEMrush Traffic: 529.7K
EST Earnings Per Month: $106501.35
Comments:

PluggedInGolf.com


Category: Golf
Domain History: Fresh
Number of indexed pages (site:): 4930
Ahrefs DR: 49
Ahrefs Traffic: 57861
SimilarWeb Total Visitors: 274.22K
SEMrush Traffic: 52.7K
EST Earnings Per Month: $8679.15
Comments:

ConsumersAdvocate.org


Category: General
Domain History: Fresh
Number of indexed pages (site:): 4660
Ahrefs DR: 73
Ahrefs Traffic: 307693
SimilarWeb Total Visitors: 2.41M
SEMrush Traffic: 236.9K
EST Earnings Per Month: $46153.95
Comments:

RankandStyle.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 4570
Ahrefs DR: 53
Ahrefs Traffic: 503460
SimilarWeb Total Visitors: 1.02M
SEMrush Traffic: 535.7K
EST Earnings Per Month: $75519
Comments:

Cheapism.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 4520
Ahrefs DR: 65
Ahrefs Traffic: 61402
SimilarWeb Total Visitors: 397.91K
SEMrush Traffic: 81.9K
EST Earnings Per Month: $9210.3
Comments:

PhotographyLife.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 4490
Ahrefs DR: 76
Ahrefs Traffic: 432024
SimilarWeb Total Visitors: 2.18M
SEMrush Traffic: 261.8K
EST Earnings Per Month: $64803.6
Comments:

GadgetsandWearables.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 4350
Ahrefs DR: 62
Ahrefs Traffic: 28004
SimilarWeb Total Visitors: 215.97K
SEMrush Traffic: 15.8K
EST Earnings Per Month: $4200.6
Comments:

Pests.org


Category: Pest Control
Domain History: Fresh
Number of indexed pages (site:): 4340
Ahrefs DR: 44
Ahrefs Traffic: 163433
SimilarWeb Total Visitors: 475.42K
SEMrush Traffic: 258.3K
EST Earnings Per Month: $24514.95
Comments:

GearHungry.com


Category: General
Domain History: Repurposed Exisiting Site
Number of indexed pages (site:): 4260
Ahrefs DR: 69
Ahrefs Traffic: 1644083
SimilarWeb Total Visitors: 3.62M
SEMrush Traffic: 1.5M
EST Earnings Per Month: $246612.45
Comments:

ThatSweetGift.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 4210
Ahrefs DR: 48
Ahrefs Traffic: 91809
SimilarWeb Total Visitors: 106.75K
SEMrush Traffic: 141.3K
EST Earnings Per Month: $13771.35
Comments:

WellnessMama.com


Category: Fitness, Outdoor
Domain History: Fresh
Number of indexed pages (site:): 4170
Ahrefs DR: 80
Ahrefs Traffic: 1025350
SimilarWeb Total Visitors: 2.50M
SEMrush Traffic: 1M
EST Earnings Per Month: $153802.5
Comments:

MyThreeCents.com


Category: Finance
Domain History: Expired Repurposed
Number of indexed pages (site:): 4030
Ahrefs DR: 45
Ahrefs Traffic: 115298
SimilarWeb Total Visitors: 117.70K
SEMrush Traffic: 71.6K
EST Earnings Per Month: $17294.7
Comments:

BestReviews.net


Category: General
Domain History: Fresh
Number of indexed pages (site:): 3930
Ahrefs DR: 52
Ahrefs Traffic: 65535
SimilarWeb Total Visitors: 275.10K
SEMrush Traffic: 27.3K
EST Earnings Per Month: $9830.25
Comments:

CarSeatBlog.com


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 3900
Ahrefs DR: 48
Ahrefs Traffic: 27488
SimilarWeb Total Visitors: 65.64K
SEMrush Traffic: 29.4K
EST Earnings Per Month: $4123.2
Comments:

GolfALot.com


Category: Golf
Domain History: Fresh
Number of indexed pages (site:): 3880
Ahrefs DR: 58
Ahrefs Traffic: 283695
SimilarWeb Total Visitors: 680.28K
SEMrush Traffic: 318.7K
EST Earnings Per Month: $42554.25
Comments:

AudioAdvice.com


Category: Audio
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3780
Ahrefs DR: 52
Ahrefs Traffic: 81792
SimilarWeb Total Visitors: 325.64K
SEMrush Traffic: 81.3K
EST Earnings Per Month: $12268.8
Comments:

TheDermReview.com


Category: Beauty
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3700
Ahrefs DR: 66
Ahrefs Traffic: 160982
SimilarWeb Total Visitors: 439.87K
SEMrush Traffic: 160.5K
EST Earnings Per Month: $24147.3
Comments:

Foodal.com


Category: Kitchen
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3590
Ahrefs DR: 61
Ahrefs Traffic: 308137
SimilarWeb Total Visitors: 612.72K
SEMrush Traffic: 307.1K
EST Earnings Per Month: $46220.55
Comments:

RoadBikeRider.com


Category: Biking
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3510
Ahrefs DR: 54
Ahrefs Traffic: 37256
SimilarWeb Total Visitors: 173.34K
SEMrush Traffic: 40.9K
EST Earnings Per Month: $5588.4
Comments:

LuciesList.com


Category: Parenting
Domain History: Fresh
Number of indexed pages (site:): 3460
Ahrefs DR: 50
Ahrefs Traffic: 139935
SimilarWeb Total Visitors: 151.24K
SEMrush Traffic: 205.1K
EST Earnings Per Month: $20990.25
Comments:

HDDMag.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 3460
Ahrefs DR: 35
Ahrefs Traffic: 59089
SimilarWeb Total Visitors: 223.52K
SEMrush Traffic: 48.5K
EST Earnings Per Month: $8863.35
Comments:

TravelFashionGirl.com


Category: Travel
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3400
Ahrefs DR: 58
Ahrefs Traffic: 268067
SimilarWeb Total Visitors: 1.02M
SEMrush Traffic: 306.8K
EST Earnings Per Month: $40210.05
Comments:

WalkJogRun.net


Category: Footwear
Domain History: Expring Auction (GoDaddy)
Number of indexed pages (site:): 3350
Ahrefs DR: 63
Ahrefs Traffic: 217767
SimilarWeb Total Visitors: 724.77K
SEMrush Traffic: 205.9K
EST Earnings Per Month: $32665.05
Comments: nicershoes.com redirect

TheSleepJudge.com


Category: Sleep
Domain History: Fresh
Number of indexed pages (site:): 3320
Ahrefs DR: 65
Ahrefs Traffic: 413055
SimilarWeb Total Visitors: 934.67K
SEMrush Traffic: 421.1K
EST Earnings Per Month: $61958.25
Comments:

TheSkincareEdit.com


Category: Beauty
Domain History: Fresh
Number of indexed pages (site:): 3300
Ahrefs DR: 59
Ahrefs Traffic: 173269
SimilarWeb Total Visitors: 832.91K
SEMrush Traffic: 208.5K
EST Earnings Per Month: $25990.35
Comments:

BadassHelmetStore.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3250
Ahrefs DR: 31
Ahrefs Traffic: 68077
SimilarWeb Total Visitors: 157.50K
SEMrush Traffic: 70K
EST Earnings Per Month: $10211.55
Comments:

Petful.com


Category: Pets
Domain History: Sedo
Number of indexed pages (site:): 3230
Ahrefs DR: 70
Ahrefs Traffic: 195681
SimilarWeb Total Visitors: 658.53K
SEMrush Traffic: 279.9K
EST Earnings Per Month: $29352.15
Comments:

TVStuffReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 3230
Ahrefs DR: 12
Ahrefs Traffic: 45208
SimilarWeb Total Visitors: 282.38K
SEMrush Traffic: 41.9K
EST Earnings Per Month: $6781.2
Comments:

SurvivalLife.com


Category: Preparedness
Domain History: Fresh
Number of indexed pages (site:): 3160
Ahrefs DR: 63
Ahrefs Traffic: 54713
SimilarWeb Total Visitors: 655.66K
SEMrush Traffic: 42.4K
EST Earnings Per Month: $8206.95
Comments:

GarageGymReviews.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 3160
Ahrefs DR: 37
Ahrefs Traffic: 23460
SimilarWeb Total Visitors: 88.20K
SEMrush Traffic: 23K
EST Earnings Per Month: $3519
Comments:

BestWalkingShoeReviews.com


Category: Footwear
Domain History: Expiring Repurposed
Number of indexed pages (site:): 3160
Ahrefs DR: 24
Ahrefs Traffic: 21973
SimilarWeb Total Visitors: 65.50K
SEMrush Traffic: 18.6K
EST Earnings Per Month: $3295.95
Comments:

DoesItReallyWork.org


Category: General
Domain History: Fresh
Number of indexed pages (site:): 3110
Ahrefs DR: 52
Ahrefs Traffic: 137757
SimilarWeb Total Visitors: 267.83K
SEMrush Traffic: 126.5K
EST Earnings Per Month: $20663.55
Comments:

MuchNeeded.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 3000
Ahrefs DR: 47
Ahrefs Traffic: 31586
SimilarWeb Total Visitors: 223.67K
SEMrush Traffic: 17.5K
EST Earnings Per Month: $4737.9
Comments:

TheWirecutter.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2950
Ahrefs DR: 81
Ahrefs Traffic: 3974030
SimilarWeb Total Visitors: 11.44M
SEMrush Traffic: 4.4M
EST Earnings Per Month: $596104.5
Comments:

TechBuyersGuru.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 2760
Ahrefs DR: 34
Ahrefs Traffic: 61955
SimilarWeb Total Visitors: 246.50K
SEMrush Traffic: 41.4K
EST Earnings Per Month: $9293.25
Comments:

WirelessHack.org


Category:
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2740
Ahrefs DR: 51
Ahrefs Traffic: 564418
SimilarWeb Total Visitors: 2.13M
SEMrush Traffic: 165.4K
EST Earnings Per Month: $84662.7
Comments:

GlobalCarsBrands.com


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 2700
Ahrefs DR: 48
Ahrefs Traffic: 134728
SimilarWeb Total Visitors: 439.59K
SEMrush Traffic: 144.4K
EST Earnings Per Month: $20209.2
Comments:

MorningChores.com


Category: Gardening, Preparedness
Domain History: Fresh
Number of indexed pages (site:): 2680
Ahrefs DR: 62
Ahrefs Traffic: 952827
SimilarWeb Total Visitors: 2.13M
SEMrush Traffic: 927.3K
EST Earnings Per Month: $142924.05
Comments:

RookieMoms.com


Category: Parenting
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2670
Ahrefs DR: 52
Ahrefs Traffic: 72047
SimilarWeb Total Visitors: 101.11K
SEMrush Traffic: 100.5K
EST Earnings Per Month: $10807.05
Comments:

AutoWise.com


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 2640
Ahrefs DR: 65
Ahrefs Traffic: 315026
SimilarWeb Total Visitors: 1.12M
SEMrush Traffic: 404.6K
EST Earnings Per Month: $47253.9
Comments:

AverageJoeCyclist.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2640
Ahrefs DR: 37
Ahrefs Traffic: 21781
SimilarWeb Total Visitors: 101.56K
SEMrush Traffic: 19.1K
EST Earnings Per Month: $3267.15
Comments:

iReviews.com


Category: General
Domain History: Sedo
Number of indexed pages (site:): 2630
Ahrefs DR: 37
Ahrefs Traffic: 19861
SimilarWeb Total Visitors:
SEMrush Traffic: 11.4K
EST Earnings Per Month: $2979.15
Comments:

BeyondTheTent.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2620
Ahrefs DR: 28
Ahrefs Traffic: 53868
SimilarWeb Total Visitors: 152.15K
SEMrush Traffic: 70.7K
EST Earnings Per Month: $8080.2
Comments:

3dInsider.com


Category: Tech
Domain History: Expired Repurposed
Number of indexed pages (site:): 2580
Ahrefs DR: 69
Ahrefs Traffic: 182271
SimilarWeb Total Visitors: 914.44K
SEMrush Traffic: 123.3K
EST Earnings Per Month: $27340.65
Comments:

Safewise.com


Category: Security
Domain History: Fresh
Number of indexed pages (site:): 2550
Ahrefs DR: 75
Ahrefs Traffic: 580525
SimilarWeb Total Visitors: 1.09M
SEMrush Traffic: 798.7K
EST Earnings Per Month: $87078.75
Comments:

4k.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 2550
Ahrefs DR: 67
Ahrefs Traffic: 102434
SimilarWeb Total Visitors: 406.87K
SEMrush Traffic: 58.6K
EST Earnings Per Month: $15365.1
Comments:

TheDailyWant.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2540
Ahrefs DR: 35
Ahrefs Traffic: 13442
SimilarWeb Total Visitors:
SEMrush Traffic: 14.4K
EST Earnings Per Month: $2016.3
Comments:

HealthyBabyHappyEarth.com


Category: Parenting
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2510
Ahrefs DR: 29
Ahrefs Traffic: 64769
SimilarWeb Total Visitors: 80.86K
SEMrush Traffic: 102.6K
EST Earnings Per Month: $9715.35
Comments:

LCDTVBuyingGuide.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 2500
Ahrefs DR: 40
Ahrefs Traffic: 148852
SimilarWeb Total Visitors: 268.83K
SEMrush Traffic: 94.7K
EST Earnings Per Month: $22327.8
Comments:

Smartwatches.org


Category: Tech
Domain History: Afternic
Number of indexed pages (site:): 2480
Ahrefs DR: 52
Ahrefs Traffic: 13976
SimilarWeb Total Visitors: 68.67K
SEMrush Traffic: 18K
EST Earnings Per Month: $2096.4
Comments:

CatFoodDB.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 2430
Ahrefs DR: 23
Ahrefs Traffic: 39400
SimilarWeb Total Visitors: 82.83K
SEMrush Traffic: 26.8K
EST Earnings Per Month: $5910
Comments:

TheGearHunt.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 2420
Ahrefs DR: 49
Ahrefs Traffic: 126265
SimilarWeb Total Visitors: 329.93K
SEMrush Traffic: 118.1K
EST Earnings Per Month: $18939.75
Comments:

GloboSurfer.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 2400
Ahrefs DR: 67
Ahrefs Traffic: 226764
SimilarWeb Total Visitors: 676.21K
SEMrush Traffic: 264.9K
EST Earnings Per Month: $34014.6
Comments:

DroneRush.com


Category: Drones
Domain History: Fresh
Number of indexed pages (site:): 2370
Ahrefs DR: 28
Ahrefs Traffic: 91956
SimilarWeb Total Visitors: 116.60K
SEMrush Traffic: 95.2K
EST Earnings Per Month: $13793.4
Comments:

BackyardMechanic.org


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 2370
Ahrefs DR: 2
Ahrefs Traffic: 13460
SimilarWeb Total Visitors: 50.27K
SEMrush Traffic: 15.8K
EST Earnings Per Month: $2019
Comments:

TireReviewsAndMore.com


Category: Auto
Domain History: Fresh
Number of indexed pages (site:): 2340
Ahrefs DR: 18
Ahrefs Traffic: 249410
SimilarWeb Total Visitors: 468.41K
SEMrush Traffic: 173.3K
EST Earnings Per Month: $37411.5
Comments:

BestConsumerReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2310
Ahrefs DR: 24
Ahrefs Traffic: 44816
SimilarWeb Total Visitors: 166.59K
SEMrush Traffic: 47.5K
EST Earnings Per Month: $6722.4
Comments:

ExpertPhotography.com


Category: Photography
Domain History: Afternic
Number of indexed pages (site:): 2310
Ahrefs DR: 70
Ahrefs Traffic: 965760
SimilarWeb Total Visitors: 1.86M
SEMrush Traffic: 688.6K
EST Earnings Per Month: $144864
Comments:

RunningShoesGuru.com


Category: Footwear
Domain History: Fresh
Number of indexed pages (site:): 2270
Ahrefs DR: 58
Ahrefs Traffic: 266453
SimilarWeb Total Visitors: 744.49K
SEMrush Traffic: 177.7K
EST Earnings Per Month: $39967.95
Comments:

BackdoorSurvival.com


Category: Preparedness
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2240
Ahrefs DR: 51
Ahrefs Traffic: 16598
SimilarWeb Total Visitors: 250.15K
SEMrush Traffic: 12K
EST Earnings Per Month: $2489.7
Comments:

VisualHunt.com


Category: Home
Domain History: Fresh
Number of indexed pages (site:): 2230

N/A

N/A

SimilarWeb Total Visitors: 517.61K

N/A

N/A

Comments:

MenstrualCupReviews.net


Category: Health
Domain History: Fresh
Number of indexed pages (site:): 2230
Ahrefs DR: 39
Ahrefs Traffic: 40488
SimilarWeb Total Visitors: 241.20K
SEMrush Traffic: 26.9K
EST Earnings Per Month: $6073.2
Comments:

GeekWrapped.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 2150
Ahrefs DR: 65
Ahrefs Traffic: 42685
SimilarWeb Total Visitors: 160.87K
SEMrush Traffic: 39K
EST Earnings Per Month: $6402.75
Comments:

LiveBoldAndBloom.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2150
Ahrefs DR: 66
Ahrefs Traffic: 367420
SimilarWeb Total Visitors: 917.44K
SEMrush Traffic: 362.6K
EST Earnings Per Month: $55113
Comments:

BustedWallet.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2140
Ahrefs DR: 41
Ahrefs Traffic: 22485
SimilarWeb Total Visitors: 57.04K
SEMrush Traffic: 15.3K
EST Earnings Per Month: $3372.75
Comments:

DevelopGoodHabits.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2130
Ahrefs DR: 71
Ahrefs Traffic: 508511
SimilarWeb Total Visitors: 1.41M
SEMrush Traffic: 384.5K
EST Earnings Per Month: $76276.65
Comments:

The-Ambient.com


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 2110
Ahrefs DR: 62
Ahrefs Traffic: 155684
SimilarWeb Total Visitors: 676.80K
SEMrush Traffic: 106.5K
EST Earnings Per Month: $23352.6
Comments:

Village-Bakery.com


Category: Kitchen
Domain History: Expiring Domain Repurposed
Number of indexed pages (site:): 2100
Ahrefs DR: 52
Ahrefs Traffic: 55017
SimilarWeb Total Visitors: 81.75K
SEMrush Traffic: 46.8K
EST Earnings Per Month: $8252.55
Comments:

HighGroundGaming.com


Category: Gaming
Domain History: Fresh
Number of indexed pages (site:): 2070
Ahrefs DR: 32
Ahrefs Traffic: 246828
SimilarWeb Total Visitors: 880.94K
SEMrush Traffic: 101.1K
EST Earnings Per Month: $37024.2
Comments:

OrdinaryReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2050
Ahrefs DR: 26
Ahrefs Traffic: 174744
SimilarWeb Total Visitors: 1.14M
SEMrush Traffic: 55.7K
EST Earnings Per Month: $26211.6
Comments:

Reviews.com


Category: General
Domain History: Expiring Repurposed
Number of indexed pages (site:): 2040
Ahrefs DR: 77
Ahrefs Traffic: 1784128
SimilarWeb Total Visitors: 2.61M
SEMrush Traffic: 1.9M
EST Earnings Per Month: $267619.2
Comments:

JenReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 2030
Ahrefs DR: 75
Ahrefs Traffic: 66753
SimilarWeb Total Visitors: 172.55K
SEMrush Traffic: 73K
EST Earnings Per Month: $10012.95
Comments:

GearWeAre.com


Category: Fitness, Outdoor
Domain History: Repurposed Existing Site
Number of indexed pages (site:): 2000
Ahrefs DR: 55
Ahrefs Traffic: 79829
SimilarWeb Total Visitors: 401.46K
SEMrush Traffic: 74.3K
EST Earnings Per Month: $11974.35
Comments:

ReviewGeek.com


Category: General
Domain History: Sedo
Number of indexed pages (site:): 1980
Ahrefs DR: 51
Ahrefs Traffic: 163688
SimilarWeb Total Visitors: 1.04M
SEMrush Traffic: 162.4K
EST Earnings Per Month: $24553.2
Comments:

ImProb.com


Category: Tech, Outdoor
Domain History: Expiring Auction (NameJet)
Number of indexed pages (site:): 1930
Ahrefs DR: 64
Ahrefs Traffic: 1127537
SimilarWeb Total Visitors: 2.06M
SEMrush Traffic: 1.3M
EST Earnings Per Month: $169130.55
Comments:

AmaPerfect.com


Category: Home, Sports, Outdoor
Domain History: Fresh
Number of indexed pages (site:): 1920
Ahrefs DR: 18
Ahrefs Traffic: 12992
SimilarWeb Total Visitors: 67.64K
SEMrush Traffic: 17.3K
EST Earnings Per Month: $1948.8
Comments:

DrGreene.com


Category: Health, Parenting
Domain History: Fresh
Number of indexed pages (site:): 1920
Ahrefs DR: 69
Ahrefs Traffic: 101072
SimilarWeb Total Visitors: 330.03K
SEMrush Traffic: 126.4K
EST Earnings Per Month: $15160.8
Comments:

MattressClarity.com


Category: Sleep
Domain History: Fresh
Number of indexed pages (site:): 1920
Ahrefs DR: 56
Ahrefs Traffic: 113054
SimilarWeb Total Visitors: 180.66K
SEMrush Traffic: 93K
EST Earnings Per Month: $16958.1
Comments:

NurseBuff.com


Category: Nursing
Domain History: Fresh
Number of indexed pages (site:): 1910
Ahrefs DR: 39
Ahrefs Traffic: 105998
SimilarWeb Total Visitors: 315.11K
SEMrush Traffic: 102.2K
EST Earnings Per Month: $15899.7
Comments:

ConsumerSearch.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1890
Ahrefs DR: 73
Ahrefs Traffic: 147434
SimilarWeb Total Visitors: 2.59M
SEMrush Traffic: 102.8K
EST Earnings Per Month: $22115.1
Comments: acquired by NYT for $30m

MyProScooter.com


Category: Outdoor, Toys
Domain History: Fresh
Number of indexed pages (site:): 1888
Ahrefs DR: 47
Ahrefs Traffic: 181636
SimilarWeb Total Visitors: 482.73K
SEMrush Traffic: 221.9K
EST Earnings Per Month: $27245.4
Comments:

TheGoodypet.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 1880
Ahrefs DR: 43
Ahrefs Traffic: 34858
SimilarWeb Total Visitors: 126.68K
SEMrush Traffic: 45.3K
EST Earnings Per Month: $5228.7
Comments:

BornCute.com


Category: Parenting
Domain History: Fresh
Number of indexed pages (site:): 1840
Ahrefs DR: 38
Ahrefs Traffic: 367454
SimilarWeb Total Visitors: 282.37K
SEMrush Traffic: 521.8K
EST Earnings Per Month: $55118.1
Comments:

SelfHacked.com


Category: Health, Supplements
Domain History: Fresh
Number of indexed pages (site:): 1830
Ahrefs DR: 71
Ahrefs Traffic: 148818
SimilarWeb Total Visitors: 1.55M
SEMrush Traffic: 121.2K
EST Earnings Per Month: $22322.7
Comments:

BestBeginnerMotorcycles.com


Category: Auto
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1810
Ahrefs DR: 31
Ahrefs Traffic: 52591
SimilarWeb Total Visitors: 174.99K
SEMrush Traffic: 41.7K
EST Earnings Per Month: $7888.65
Comments:

FractusLearning.com


Category: Parenting, Toys
Domain History: Fresh
Number of indexed pages (site:): 1790
Ahrefs DR: 56
Ahrefs Traffic: 82101
SimilarWeb Total Visitors: 102.85K
SEMrush Traffic: 77.6K
EST Earnings Per Month: $12315.15
Comments:

Backpackers.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1780
Ahrefs DR: 52
Ahrefs Traffic: 33713
SimilarWeb Total Visitors: 93.98K
SEMrush Traffic: 19K
EST Earnings Per Month: $5056.95
Comments:

best.Offers.com – Global Savings Group opportunity


Category:
Domain History: Fresh
Number of indexed pages (site:): 1730

N/A

N/A

SimilarWeb Total Visitors: 1.24M
SEMrush Traffic: 6.7K

N/A

Comments:

TheAdventureJunkies.com


Category: Outdoor
Domain History: Expired Repurposed Existing Site
Number of indexed pages (site:): 1710
Ahrefs DR: 55
Ahrefs Traffic: 204201
SimilarWeb Total Visitors: 777.24K
SEMrush Traffic: 162.5K
EST Earnings Per Month: $30630.15
Comments:

IdeaHacks.com


Category: Health, Beauty
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1700
Ahrefs DR: 43
Ahrefs Traffic: 119971
SimilarWeb Total Visitors: 413.80K
SEMrush Traffic: 112K
EST Earnings Per Month: $17995.65
Comments:

TopFitnessMag.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 1680
Ahrefs DR: 39
Ahrefs Traffic: 191871
SimilarWeb Total Visitors: 282.16K
SEMrush Traffic: 221.5K
EST Earnings Per Month: $28780.65
Comments:

BarkingDogShoes.com


Category: Footwear
Domain History: Fresh
Number of indexed pages (site:): 1600
Ahrefs DR: 33
Ahrefs Traffic: 39649
SimilarWeb Total Visitors: 82.22K
SEMrush Traffic: 45.4K
EST Earnings Per Month: $5947.35
Comments:

VintageDancer.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 1570
Ahrefs DR: 54
Ahrefs Traffic: 672008
SimilarWeb Total Visitors: 873.67K
SEMrush Traffic: 1.1M
EST Earnings Per Month: $100801.2
Comments:

HappyBodyFormula.com


Category: Kitchen, Health
Domain History: Fresh
Number of indexed pages (site:): 1570
Ahrefs DR: 44
Ahrefs Traffic: 42086
SimilarWeb Total Visitors: 190.93K
SEMrush Traffic: 46.4K
EST Earnings Per Month: $6312.9
Comments:

GuitarFella.com


Category: Music
Domain History: Fresh
Number of indexed pages (site:): 1560
Ahrefs DR: 50
Ahrefs Traffic: 253851
SimilarWeb Total Visitors: 834.34K
SEMrush Traffic: 166.4K
EST Earnings Per Month: $38077.65
Comments:

LogicalIncrements.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 1560
Ahrefs DR: 49
Ahrefs Traffic: 133296
SimilarWeb Total Visitors: 731.80K
SEMrush Traffic: 47.6K
EST Earnings Per Month: $19994.4
Comments:

UltimatePaleoGuide.com


Category: Health
Domain History: Fresh
Number of indexed pages (site:): 1540
Ahrefs DR: 60
Ahrefs Traffic: 63708
SimilarWeb Total Visitors: 88.93K
SEMrush Traffic: 56.6K
EST Earnings Per Month: $9556.2
Comments:

Faveable.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1530
Ahrefs DR: 52
Ahrefs Traffic: 109186
SimilarWeb Total Visitors: 402.46K
SEMrush Traffic: 84.8K
EST Earnings Per Month: $16377.9
Comments:

ShotKit.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 1520
Ahrefs DR: 67
Ahrefs Traffic: 176475
SimilarWeb Total Visitors: 681.40K
SEMrush Traffic: 112.9K
EST Earnings Per Month: $26471.25
Comments:

BackpackerVerse.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 1520
Ahrefs DR: 57
Ahrefs Traffic: 57793
SimilarWeb Total Visitors: 339.66K
SEMrush Traffic: 61.9K
EST Earnings Per Month: $8668.95
Comments:

BestBinocularsReviews.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 1510
Ahrefs DR: 55
Ahrefs Traffic: 21957
SimilarWeb Total Visitors: 140.79K
SEMrush Traffic: 18.2K
EST Earnings Per Month: $3293.55
Comments:

LabDoor.com


Category: Supplements
Domain History: Fresh
Number of indexed pages (site:): 1500
Ahrefs DR: 66
Ahrefs Traffic: 171884
SimilarWeb Total Visitors: 772.41K
SEMrush Traffic: 115.5K
EST Earnings Per Month: $25782.6
Comments:

FoodForNet.com


Category: Supplements, Health
Domain History: Fresh
Number of indexed pages (site:): 1500
Ahrefs DR: 20
Ahrefs Traffic: 55923
SimilarWeb Total Visitors: 136.88K
SEMrush Traffic: 51.3K
EST Earnings Per Month: $8388.45
Comments:

DIYNatural.com


Category: Beauty, Health
Domain History: Fresh
Number of indexed pages (site:): 1470
Ahrefs DR: 70
Ahrefs Traffic: 284656
SimilarWeb Total Visitors: 1.14M
SEMrush Traffic: 307.8K
EST Earnings Per Month: $42698.4
Comments:

IceBike.org


Category: Biking
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1470
Ahrefs DR: 56
Ahrefs Traffic: 63158
SimilarWeb Total Visitors: 249.80K
SEMrush Traffic: 60.1K
EST Earnings Per Month: $9473.7
Comments:

SmartReview.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1430
Ahrefs DR: 27
Ahrefs Traffic: 59744
SimilarWeb Total Visitors: 136.61K
SEMrush Traffic: 44.3K
EST Earnings Per Month: $8961.6
Comments:

Bestcovery.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1420
Ahrefs DR: 56
Ahrefs Traffic: 8681
SimilarWeb Total Visitors: 56.26K
SEMrush Traffic: 8.1K
EST Earnings Per Month: $1302.15
Comments:

ElectronicsHub.org


Category: Tech
Domain History: Fresh
Number of indexed pages (site:): 1400
Ahrefs DR: 51
Ahrefs Traffic: 231341
SimilarWeb Total Visitors: 836.02K
SEMrush Traffic: 56.7K
EST Earnings Per Month: $34701.15
Comments:

TheZ8.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1380
Ahrefs DR: 60
Ahrefs Traffic: 56259
SimilarWeb Total Visitors: 93.54K
SEMrush Traffic: 66.1K
EST Earnings Per Month: $8438.85
Comments:

ProSettings.net


Category: Gaming
Domain History: Fresh
Number of indexed pages (site:): 1370
Ahrefs DR: 42
Ahrefs Traffic: 652877
SimilarWeb Total Visitors: 4.02M
SEMrush Traffic: 263.9K
EST Earnings Per Month: $97931.55
Comments:

BespokeUnit.com


Category: Apparel
Domain History: Fresh
Number of indexed pages (site:): 1370
Ahrefs DR: 53
Ahrefs Traffic: 199660
SimilarWeb Total Visitors: 691.12K
SEMrush Traffic: 200.9K
EST Earnings Per Month: $29949
Comments:

ChainsawJournal.com


Category: Home, Tools, Outdoor
Domain History: Fresh
Number of indexed pages (site:): 1360
Ahrefs DR: 30
Ahrefs Traffic: 73992
SimilarWeb Total Visitors: 195.23K
SEMrush Traffic: 73.7K
EST Earnings Per Month: $11098.8
Comments:

ThoroughlyReviewed.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1350
Ahrefs DR: 56
Ahrefs Traffic: 29347
SimilarWeb Total Visitors: 333.45K
SEMrush Traffic: 29.3K
EST Earnings Per Month: $4402.05
Comments:

ProSettings.com


Category: Gaming
Domain History: Fresh
Number of indexed pages (site:): 1330
Ahrefs DR: 34
Ahrefs Traffic: 169872
SimilarWeb Total Visitors: 874.17K
SEMrush Traffic: 97.7K
EST Earnings Per Month: $25480.8
Comments:

FreakinReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1330

N/A

N/A

SimilarWeb Total Visitors: 214.47K

N/A

N/A

Comments:

Tuck.com


Category: Sleep
Domain History: Fresh
Number of indexed pages (site:): 1310
Ahrefs DR: 76
Ahrefs Traffic: 1318241
SimilarWeb Total Visitors: 2.30M
SEMrush Traffic: 1.5M
EST Earnings Per Month: $197736.15
Comments:

MyPetNeedsThat.com


Category: Pets
Domain History: Fresh
Number of indexed pages (site:): 1310
Ahrefs DR: 64
Ahrefs Traffic: 286319
SimilarWeb Total Visitors: 970.90K
SEMrush Traffic: 433.9K
EST Earnings Per Month: $42947.85
Comments:

PewPewTactical.com


Category: Guns
Domain History: Fresh
Number of indexed pages (site:): 1290
Ahrefs DR: 52
Ahrefs Traffic: 1970074
SimilarWeb Total Visitors: 2.56M
SEMrush Traffic: 1.3M
EST Earnings Per Month: $295511.1
Comments:

GimmeTheGoodStuff.org


Category:
Domain History: Fresh
Number of indexed pages (site:): 1290
Ahrefs DR: 43
Ahrefs Traffic: 28745
SimilarWeb Total Visitors: 87.85K
SEMrush Traffic: 37.1K
EST Earnings Per Month: $4311.75
Comments:

ShutterMuse.com


Category: Photography
Domain History: Fresh
Number of indexed pages (site:): 1290
Ahrefs DR: 47
Ahrefs Traffic: 45354
SimilarWeb Total Visitors: 179.03K
SEMrush Traffic: 36.9K
EST Earnings Per Month: $6803.1
Comments:

ProBaseballInsider.com


Category: Sports
Domain History: Fresh
Number of indexed pages (site:): 1280
Ahrefs DR: 40
Ahrefs Traffic: 29296
SimilarWeb Total Visitors: 79.84K
SEMrush Traffic: 34.4K
EST Earnings Per Month: $4394.4
Comments:

OutsidePursuits.com


Category: Outdoor
Domain History: Fresh
Number of indexed pages (site:): 1270
Ahrefs DR: 44
Ahrefs Traffic: 274749
SimilarWeb Total Visitors: 707.45K
SEMrush Traffic: 213.2K
EST Earnings Per Month: $41212.35
Comments:

BrightReviews.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1240
Ahrefs DR: 12
Ahrefs Traffic: 84839
SimilarWeb Total Visitors: 87K
SEMrush Traffic: 55.8K
EST Earnings Per Month: $12725.85
Comments:

BrosTrick.com


Category: Beauty, Health
Domain History: Fresh
Number of indexed pages (site:): 1230
Ahrefs DR: 47
Ahrefs Traffic: 166587
SimilarWeb Total Visitors: 157.66K
SEMrush Traffic: 145.6K
EST Earnings Per Month: $24988.05
Comments:

Superfoodly.com


Category: Health, Supplements
Domain History: Fresh
Number of indexed pages (site:): 1230
Ahrefs DR: 59
Ahrefs Traffic: 33936
SimilarWeb Total Visitors: 345.73K
SEMrush Traffic: 31K
EST Earnings Per Month: $5090.4
Comments:

VapingDaily.com


Category: Vaping
Domain History: Fresh
Number of indexed pages (site:): 1220
Ahrefs DR: 72
Ahrefs Traffic: 503041
SimilarWeb Total Visitors: 1.30M
SEMrush Traffic: 486.6K
EST Earnings Per Month: $75456.15
Comments:

SteveJenkins.com


Category:
Domain History:
Number of indexed pages (site:): 1220
Ahrefs DR: 58
Ahrefs Traffic: 22730
SimilarWeb Total Visitors: 81.23K
SEMrush Traffic: 26.5K
EST Earnings Per Month: $3409.5
Comments:

TheZ9.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1200
Ahrefs DR: 59
Ahrefs Traffic: 55737
SimilarWeb Total Visitors: 92.91K
SEMrush Traffic: 61.8K
EST Earnings Per Month: $8360.55
Comments:

TheSeniorList.com


Category: Senior Care
Domain History: Fresh
Number of indexed pages (site:): 1190
Ahrefs DR: 60
Ahrefs Traffic: 182073
SimilarWeb Total Visitors: 650.97K
SEMrush Traffic: 188.3K
EST Earnings Per Month: $27310.95
Comments:

TheGeniusReview.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1170
Ahrefs DR: 46
Ahrefs Traffic: 16539
SimilarWeb Total Visitors:
SEMrush Traffic: 25.2K
EST Earnings Per Month: $2480.85
Comments:

ConsumersCompare.org


Category: Supplements
Domain History: Repurposed Existing Site
Number of indexed pages (site:): 1170
Ahrefs DR: 21
Ahrefs Traffic: 49065
SimilarWeb Total Visitors:
SEMrush Traffic: 32.6K
EST Earnings Per Month: $7359.75
Comments:

DronesGlobe.com


Category: Drones
Domain History: Fresh
Number of indexed pages (site:): 1170
Ahrefs DR: 40
Ahrefs Traffic: 40566
SimilarWeb Total Visitors: 87.12K
SEMrush Traffic: 24.7K
EST Earnings Per Month: $6084.9
Comments:

CarBibles.com


Category: Auto
Domain History: Repurposed Existing Site
Number of indexed pages (site:): 1140
Ahrefs DR: 66
Ahrefs Traffic: 1135699
SimilarWeb Total Visitors: 2.36M
SEMrush Traffic: 1.4M
EST Earnings Per Month: $170354.85
Comments:

Test-Guide.com


Category: Test Prep
Domain History: Fresh
Number of indexed pages (site:): 1140
Ahrefs DR: 50
Ahrefs Traffic: 422484
SimilarWeb Total Visitors: 728.08K
SEMrush Traffic: 270.2K
EST Earnings Per Month: $63372.6
Comments:

HealthAmbition.com


Category: Health
Domain History: Fresh
Number of indexed pages (site:): 1130
Ahrefs DR: 72
Ahrefs Traffic: 7742
SimilarWeb Total Visitors: 150.04K
SEMrush Traffic: 6.9K
EST Earnings Per Month: $1161.3
Comments:

ShopToolReviews.com


Category: Tools
Domain History: Fresh
Number of indexed pages (site:): 1110
Ahrefs DR: 39
Ahrefs Traffic: 21468
SimilarWeb Total Visitors:
SEMrush Traffic: 17.7K
EST Earnings Per Month: $3220.2
Comments:

Garage-Gyms.com


Category: Fitness
Domain History: Fresh
Number of indexed pages (site:): 1110
Ahrefs DR: 32
Ahrefs Traffic: 27431
SimilarWeb Total Visitors: 101.33K
SEMrush Traffic: 27.6K
EST Earnings Per Month: $4114.65
Comments:

NetbookNews.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 1100
Ahrefs DR: 51
Ahrefs Traffic: 37963
SimilarWeb Total Visitors: 109.20K
SEMrush Traffic: 9.7K
EST Earnings Per Month: $5694.45
Comments:

EasyPCMod.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 1090
Ahrefs DR: 3
Ahrefs Traffic: 34334
SimilarWeb Total Visitors: 373.17K
SEMrush Traffic: 21.1K
EST Earnings Per Month: $5150.1
Comments:

FisherPants.com


Category: Outdoors
Domain History: Expired
Number of indexed pages (site:): 1090
Ahrefs DR: 31
Ahrefs Traffic: 18127
SimilarWeb Total Visitors: 68.78K
SEMrush Traffic: 18.5K
EST Earnings Per Month: $2719.05
Comments:

ToyNotes.com


Category: Toys
Domain History: Fresh
Number of indexed pages (site:): 1080
Ahrefs DR: 7
Ahrefs Traffic: 85680
SimilarWeb Total Visitors: 85.56K
SEMrush Traffic: 140.5K
EST Earnings Per Month: $12852
Comments:

SavantMag.com


Category: General
Domain History: Expiring Auction (NameJet)
Number of indexed pages (site:): 1070
Ahrefs DR: 57
Ahrefs Traffic: 229864
SimilarWeb Total Visitors: 484.17K
SEMrush Traffic: 226.9K
EST Earnings Per Month: $34479.6
Comments: Interesting backlink profile, lots of redirected expiring domains

ASecureLife.com


Category: Security
Domain History: Fresh
Number of indexed pages (site:): 1070
Ahrefs DR: 67
Ahrefs Traffic: 218702
SimilarWeb Total Visitors: 360.84K
SEMrush Traffic: 204.1K
EST Earnings Per Month: $32805.3
Comments:

GunNewsDaily.com


Category: Guns
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1060
Ahrefs DR: 46
Ahrefs Traffic: 287616
SimilarWeb Total Visitors: 567.34K
SEMrush Traffic: 210.7K
EST Earnings Per Month: $43142.4
Comments:

FamilyCampTents.com


Category: Outdoor
Domain History: Expiring Repurposed
Number of indexed pages (site:): 1060
Ahrefs DR: 3
Ahrefs Traffic: 31793
SimilarWeb Total Visitors: 94.12K
SEMrush Traffic: 34.2K
EST Earnings Per Month: $4768.95
Comments:

BuyingHack.com


Category: General
Domain History: Fresh
Number of indexed pages (site:): 1050
Ahrefs DR: 32
Ahrefs Traffic: 24827
SimilarWeb Total Visitors:
SEMrush Traffic: 22.4K
EST Earnings Per Month: $3724.05
Comments:

MonitorNerds.com


Category: Computers
Domain History: Fresh
Number of indexed pages (site:): 1050
Ahrefs DR: 42
Ahrefs Traffic: 75802
SimilarWeb Total Visitors: 384.66K
SEMrush Traffic: 26.5K
EST Earnings Per Month: $11370.3
Comments:

GetGoodHead.com


Category: Beauty
Domain History: Fresh
Number of indexed pages (site:): 1040
Ahrefs DR: 22
Ahrefs Traffic: 20442
SimilarWeb Total Visitors: 100.59K
SEMrush Traffic: 20.2K
EST Earnings Per Month: $3066.3
Comments:

MyWorkwear.org


Category: Apparel, Footwear
Domain History: Fresh
Number of indexed pages (site:): 1030
Ahrefs DR: 11
Ahrefs Traffic: 87046
SimilarWeb Total